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The buying euphoria of deconfined French people


DECRYPTION - After months of deprivation, the reopening of shops, restaurants and cinemas has given a boost to consumption. The advance of vaccination, the good weather and the high level of savings have relieved the guilt of citizens eager to "live again".

The Champs-Élysées have regained their liveliness.

A few weeks ago, the most beautiful avenue in the world was a dull plain.

If tourists have not returned en masse since May 19, Ile-de-France residents have found their way back to its shops, restaurants and cinemas.

With such a desire to have fun that they are ready to queue in the morning and during the week in front of the most popular stores, such as Nike.

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The Champs-Élysées are no exception.

After the third confinement, the whole of France woke up with a fever of consumption.

"I want to buy, to buy more, to have fun,"

confides a passer-by on the Avenue de l'Opéra, her arms loaded with parcels.

The beautiful days have returned, the virus is ebbing, stimulating the desire to go out, to go to a restaurant, to go on vacation or to renew your wardrobe.

For professionals closed for long months, the extent of the recovery since May 19 is a good surprise.

It exceeds the rebound observed after the first

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Source: lefigaro

All business articles on 2021-06-25

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