07/13/2021 11:45 AM
Clarín.com
Economy
Updated 07/13/2021 11:45 AM
Focused on the business of advertising on social networks, the Argentine company Aleph has just added to the list of Argentine unicorns, as companies whose value exceeds US $ 1,000 million are known.
Created in 2005 by Gastón Taratuta with just US $ 5,000
, Aleph reached an agreement with the CVC Capital Partners fund, pocketed US $ 470 million and
was valued at US $ 2,000 million.
With its headquarters in Miami, Aleph
operates in around 90 countries
and with the inflow of fresh funds they plan to continue their expansion plan: their next destination is the Middle East.
Not only that, the company has been adjusting its operations to go public.
This year, in addition, they plan to
reach a turnover close to US $ 1 billion this year
.
The CEO of Mercado Libre, Marcos Galperin, celebrated on Twitter:
"This is epic, congratulations Gastón! Clear example of the motto, persevere and you will succeed," he
said and posted the link to the news published today by the Wall Street Journal.
Galperin is an old acquaintance of Taratuta.
And also about Aleph's business.
It is an advertising management model on social networks and manages the Twitter, Facebook, Snapchat, Instagram or Linkedin profile for its clients.
Aleph Holding controls four advertising management models through its 4 brands: Httpool, IMS, Wise.Blue and Social Snack.
The next step, according to the Reuters agency, is to go public on the Nasdaq, an almost traced tour of Satellogic, the startup focused on the nanosatellites business.
Earlier this year, Aleph raised funds through a private placement and most recently hired executive Imran Khan to serve on its board of directors, who participated in the Alibaba IPOs. Khan is a former Chief Strategy Officer at Snap and the co-founder and CEO of the e-commerce platform Verishop.