The Limited Times

Now you can see non-English news...

About 70% of digital wallet users are men - Walla! Of money

2021-07-18T18:06:26.986Z


An examination by ICC also revealed that the average age of Israelis using a digital wallet is 33 - and the average transaction using a digital wallet is NIS 120.


  • Of money

  • consumption

About 70% of digital wallet users are men

Towards the completion of the transition to a smart payment in EMV, which will take effect in about two weeks, it turns out that about 400,000 Israelis have already signed up for the service and about 70% of them are men, the average age of Israelis using a digital wallet is 33.

Tags

  • credit

  • Digital wallet

  • Mobile payment

  • As

  • Liat Har Lev

I have Seville

Sunday, 18 July 2021, 17:09 Updated: 17:50

  • Share on Facebook

  • Share on WhatsApp

  • Share on general

  • Share on general

  • Share on Twitter

  • Share on Email

0 comments

At the end of July, it is planned to complete the transition to a smart, non-contact payment, which enables secure and convenient transactions in EMV technology in the vast majority of businesses in Israel.

Towards the completion of the move, ICC checked and found new data on the use of the new payment method.

Good to know (promoted)

B-Cure Laser - Does It Really Help Eliminate Pain?

To the full article

70% of digital wallet users are men (Photo: ShutterStock)

Credit card holders - men and women alike

ICC data show that: About 400,000 Israeli credit card holders have already signed up for digital wallets, and about 60% of them pay regularly via mobile.

About 70% of users of digital wallets are men, with "only" 50% of credit card holders in the population.



In addition, the average age of digital wallet users in Israel is 33, while the average age of credit card users is 42. From the age of 60 and up, the use of the digital wallet is particularly low.



It was also found that about 71% of the physical transactions made at smart card terminals (EMV) are made using the non-contact credit card method, a quarter of the transactions are done by entering a secret code and about 4% are made using a digital wallet.

Women pay more on credit, hold 50% of cards, but make up only 30% of digital wallet users (Photo: ShutterStock)

An average credit card transaction is higher than a transaction in a digital wallet

The data also show that the average transaction with a credit card is about NIS 160, while the average transaction with a digital wallet is about NIS 120, compared to about NIS 80 with a non-contact credit card, and about NIS 380 with entering a secret code. Mainly because a deal at this height requires typing a secret code.



The main uses of digital wallets are made in restaurants, supermarkets, department stores and fashion stores.


The study is based on data from the analysis department at ICC with extrapolation to the entire market.

Visa Cal EMV - a campaign led by Liat Har Lev, "Safe, fast, etc." (Photo: Courtesy of Cal)

And there is also a campaign with Liat Har Lev

As part of raising awareness for smart payment in EMV technology, Cal will launch a 'Pay Tap' advertising campaign, starring Liat Har Lev, under the message 'Pay by TAP is the safest, fastest, etc.' The mobile to the payment terminal.

"The Israeli public excels in adopting technologies"

According to

Assaf Snir, Head of ICC's Customer Division

: "The Israeli public is adaptive and excels in adopting innovative technologies quickly. The past year has accelerated innovative technological processes in a variety of areas including advanced means of payment and we are witnessing a significant and rapid penetration rate of customers paying at Tap"



. "What we raise will further encourage the public to switch to paid tap, due to the simple, fast and convenient method of payment along with the unique benefits for our customers," Snir concludes.

  • Share on Facebook

  • Share on WhatsApp

  • Share on general

  • Share on general

  • Share on Twitter

  • Share on Email

0 comments

Source: walla

All business articles on 2021-07-18

You may like

News/Politics 2024-02-09T05:13:38.490Z

Trends 24h

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.