With digitization, the rise of social networks, the arrival of rivals like Bain or McKinsey, and under the influence of shareholder funds, the traditional world of polls and market research is in full swing.
What is more in France, with the approach of the presidential election… World number 3 alongside the Anglo-Saxons Nielsen and Kantar, the French Ipsos could not escape this questioning against a background of degraded performance.
The change in governance announced on Monday with the appointment, alongside the founding president Didier Truchot, of Nathalie Roos, ex-size of the American Mars and the world number one in cosmetics L'Oréal, confirms the major maneuvers in progress, in addition in a universe remained until then very masculine.
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OUR SIMULATOR - Are you getting paid well?
The Board of Directors chose Nathalie Roos because she has built a rich international career at the highest levels of client companies.
Didier Truchot, president and founder of Ipsos
Gray hair assumed, temperament outside the norm and ambition pegged to the body, this ESC Reims married to a dentist and mother of three children, for her part, at 55, gets the job of full-fledged boss she dreamed of.
The ex-DG
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