Maintain the spirit of the brand, even for electric models.
The boss of Lamborghini promises "
a different music, a sound apart
" for its future electric cars, to replace the roar characteristic of the internal combustion engines of its gasoline models.
The first 100% electric Lamborghini, expected in a few years, could be a sports car with four raised seats, the boss of the Italian brand told AFP this weekend.
Read also: Lamborghini in turn takes the turn of the electric
For our first 100% electric model, we are thinking of a GT 2 + 2, a slightly taller car, like an SUV, for a launch around 2027,
" said Stephan Winkelmann.
It is not set in stone, we analyze the market, but it is a still virgin sector
Lamborghini will unveil until 2022 its latest models with huge gasoline-only engines. From 2023, all of the brand's cars will be hybrids: it plans to invest more than 1.5 billion euros over four years in the electrification of its ranges. Since batteries weigh heavily on vehicles, Lamborghini will "
work to keep its cars extremely manoeuvrable, with an even better power-to-weight ratio
," said Winkelmann. Objective: "
that the car remains a typical Lamborghini, but even more powerful than the previous generations
What sound will replace the hoarse roar of the engines, typical of the brand?
It will be a different music, a different sound,
” Winkelmann promised.
But we must not copy the internal combustion engine, no one would forgive us
It does not say that we will only do electric.
We could continue with internal combustion engines, if synthetic fuels represent an [[option] affordable alternative
, ”he said however.
Also: Lamborghini Achieves Best Sales in History in First Half
Acceleration in China
In a depressed automotive market, the brand recorded a sales record in the first half of 2021 with 4,852 vehicles sold. “
After the first wave of confinements, the super sports car market recovered very quickly, we have recorded many orders,
” said Mr. Winkelmann.
The Urus SUV brings sales with 2,796 units (+ 35% over one year), ahead of the sports cars Huracán (1,532 units, + 46%) and Aventador (524 units, + 21%). "
We want stable growth, without unforeseen peaks or drops
," said the leader. “
The important thing is to always produce less than demand, so that the brand remains attractive
”. Lamborghini is preparing a strategy to accelerate sales in China, which has become Taurus' second territory, behind the United States but ahead of Germany and the United Kingdom, Winkelmann said. After a career start at Alfa Romeo and Fiat, the manager joined Lamborghini, a brand of the Volkswagen group in 2005, launching an SUV in 2017 which shocked purists but tripled sales in a few years.
Read also: Despite the Covid-19, Lamborghini recorded the second best year in its history
After a two-year detour at Bugatti, another brand of the German group, Mr. Winkelmann returned to the head of the Bull of Sant'Agata, near Bologna in Italy. Could Lamborghinis use Porsche batteries, another Volkswagen sports brand that will develop
The advantage of being part of a large group is to have synergies on everything that is not part of the brand's DNA: what is not visible, such as electronic architecture. Everything that is important for the customer and the DNA must be done in-house
, ”explained Winkelmann. "
On batteries, we are working with suppliers for the moment, but we are participating in development,
" he said.