Reese Witherspoon's production company, focused on women and notably behind the hit series
Big Little Lies,
has been bought by an investment fund with the aim of establishing itself in the rapidly expanding streaming market. .
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The majority investment by a new, unnamed media company backed by large investment firm Blackstone was announced on Monday and would value Hello Sunshine at $ 900 million, according to
the Wall Street Journal
and CNBC.
“I started this company to change the way women are portrayed in media,”
Reese Witherspoon said of Hello Sunshine, which also produced
The Morning Show
and
Little Fires Everywhere
.
The deal with Blackstone
"will allow us to tell even more entertaining, impactful and uplifting stories about the lives of women around the world,"
she said in a statement. The new media company is headed by two former Disney executives, Kevin Mayer and Tom Staggs. Its launch comes at a time when several Hollywood giants are looking to expand their streaming services, Netflix, Disney +, HBO Max or Amazon Prime Video being hungry for new content.
Reese Witherspoon, 45, won the Oscar for Best Actress for
Walk the Line
, released in 2005. In recent years, she has focused more and more on production, although she has also shared the screen. with Jennifer Aniston in
The Morning Show
, on Apple TV +.
Upcoming projects
Hello Sunshine is working on several films, including the third installment of the adventures of Elle Woods, made famous by
The Revenge of a Blonde
in 2001 and played by Reese Witherspoon herself.
The company will also adapt the novel
Where the crayfish sing
, which the actress had put forward in her book club, thus boosting sales.
She will continue to oversee the day-to-day management of Hello Sunshine with current boss Sarah Harden, according to a joint statement.
“We look forward to supporting Reese, Sarah and their world-class team as they continue to produce and identify dynamic and interesting content in the future,”
said Kevin Mayer and Tom Staggs, who are reportedly looking to acquire more. content creators to find a place in a market where competition is fierce.
In May, Amazon bought MGM Studios for $ 8.45 billion, giving itself a gigantic catalog to satisfy its streaming ambitions.
