08/03/2021 6:00 AM
Clarín.com
Economy
Updated 08/03/2021 10:32
In the last 12 years, young people between the ages of 18 and 34 have gone from being a very marginal audience (0.3% of the market) to representing
almost 10% of new car sales
so far in 2021, according to a study carried out by the
Automotive Market Online Information System
(SIOMAA).
On the side of the adult segment, between 35 and 49 years old, it is observed that their participation in the automobile market, in this case
, remained at around 30%
.
And it is those over 50 years of age who
give up participation
to the youngest: in 2010, the segment of buyers over 50 years old
represented 75% of the market
.
Today they are still the public that
rules
within the dealerships, but their market share fell to
just under 60%
of sales.
SIOMAA, an internal statistical system of the
Association of Automotive Dealers
(ACARA), detected a growing participation of young people who in another era would hardly have vacuumed
used cars
.
But now they see that there is a public that generates more income for the concessionaires.
Although, paradoxically, they are the first candidates
to look for their vehicles on the Internet
, instead of the traditional showrooms.
"This fact is correlated with
the greater participation of this age segment in the labor market
and with new jobs, mainly
related to technology
, which significantly improved the economic position and purchasing power of the youngest in recent years", the report noted.
Which brand do young people prefer?
In terms of brands, the German
Volkswagen
appears as the favorite of the new buyer segment:
one in four
vehicles purchased by young people between 18 and 34 years old
are from VW.
"Another outstanding fact is how the
Fiat, Toyota and Jeep
brands gain participation in this segment
. At the same time, it is also observed that Chevrolet and Ford lose space among the youngest," adds the report.
v1.7 0421
Who buys each model
Participation by age range in the purchase of each
car
model
in the first semester of 2021. In%.
Youths
Adults
Greater
Source:
Simoaa
Infographic:
Clarín
Among the
adults between 35 and 50 years old, brands such as Fiat, Toyota and Jeep win,
"to which Nissan also joins."
Among adults Volkswagen lost market share, as did Chevrolet and Ford, compared to 2010 sales.
What brands rule among those over 50, still those who decide how the market is going?
"Among those over 50,
the performance of Toyota is noteworthy,
which takes the leadership of the segment with a lot of advantage over its rivals. In fact, only Fiat and Jeep have gained a place since 2010, the other brands are relegated to a greater or lesser extent ".
The preferences measured no longer by brand, but by model, mean that Argentines continue to be, as they have been since the 2001 crisis, consumers of "entry-level" vehicles.
"It is observed that vehicles such as the
Gol Trend, Corsa, 207/208, Palio or Etios
are the ones that lead in all segments. At first glance, it is also observed how the Fiat Cronos is breaking into all segments from staying in the top sales practically since it went on the market, "says the report.
"Also, as is to be expected, the mid-range models, a little more sophisticated and in a higher price range, only appear in the segment of adults and seniors."
It should be noted that it was ACARA itself (owner of SIOMAA) that pointed out last week the "shortage" of vehicles on the market.
This year it is expected to sell about
400,000 units
, 60,000 below 2019.
On the one hand, auto factories produced below what they had planned at the beginning of the year, especially between April and May, due to the effect of the
second wave of the coronavirus
. This was already pointed out by the
Automotive Manufacturers Association
(ADEFA), when after the production falls at the beginning of the second quarter, it revealed both the "technical shutdowns" of some factories, as well as the
"absenteeism"
generated by the second wave of the pandemic.
But in addition,
the Government has stopped vehicle imports
, which it manages through
the Integrated Import Monitoring System (SIMI)
.
This dropper import policy has generated significant bottlenecks between the demand for units and the supply available at the concessionaires.
The result, for a year now, is a generalized situation of
overpricing
, to avoid delays that in some brands can exceed
six months
between the signal of a vehicle and its delivery.
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