The Limited Times

Now you can see non-English news...

Cars: what brands do Argentines choose according to each age

2021-08-03T14:06:59.541Z


Young people between the ages of 18 and 34 are gaining share in shopping. Blue dollar today: how much it is trading at this Tuesday, August 3


08/03/2021 6:00 AM

  • Clarín.com

  • Economy

Updated 08/03/2021 10:32

In the last 12 years, young people between the ages of 18 and 34 have gone from being a very marginal audience (0.3% of the market) to representing

almost 10% of new car sales

so far in 2021, according to a study carried out by the

Automotive Market Online Information System

(SIOMAA).

On the side of the adult segment, between 35 and 49 years old, it is observed that their participation in the automobile market, in this case

, remained at around 30%

.

And it is those over 50 years of age who

give up participation

to the youngest: in 2010, the segment of buyers over 50 years old

represented 75% of the market

.

Today they are still the public that

rules

within the dealerships, but their market share fell to

just under 60%

of sales.

SIOMAA, an internal statistical system of the

Association of Automotive Dealers

(ACARA), detected a growing participation of young people who in another era would hardly have vacuumed

used cars

.

But now they see that there is a public that generates more income for the concessionaires.

Although, paradoxically, they are the first candidates

to look for their vehicles on the Internet

, instead of the traditional showrooms.

"This fact is correlated with

the greater participation of this age segment in the labor market

and with new jobs, mainly

related to technology

, which significantly improved the economic position and purchasing power of the youngest in recent years", the report noted.

Which brand do young people prefer?

In terms of brands, the German

Volkswagen

appears as the favorite of the new buyer segment:

one in four

vehicles purchased by young people between 18 and 34 years old

are from VW.

"Another outstanding fact is how the

Fiat, Toyota and Jeep

brands gain participation in this segment

. At the same time, it is also observed that Chevrolet and Ford lose space among the youngest," adds the report.

v1.7 0421

Who buys each model

Participation by age range in the purchase of each


car

model

in the first semester of 2021. In%.



Youths



Adults



Greater

Source:

Simoaa

Infographic:

Clarín

Among the

adults between 35 and 50 years old, brands such as Fiat, Toyota and Jeep win,

"to which Nissan also joins."

Among adults Volkswagen lost market share, as did Chevrolet and Ford, compared to 2010 sales.

What brands rule among those over 50, still those who decide how the market is going?

"Among those over 50,

the performance of Toyota is noteworthy,

which takes the leadership of the segment with a lot of advantage over its rivals. In fact, only Fiat and Jeep have gained a place since 2010, the other brands are relegated to a greater or lesser extent ".

The preferences measured no longer by brand, but by model, mean that Argentines continue to be, as they have been since the 2001 crisis, consumers of "entry-level" vehicles.

"It is observed that vehicles such as the

Gol Trend, Corsa, 207/208, Palio or Etios

are the ones that lead in all segments. At first glance, it is also observed how the Fiat Cronos is breaking into all segments from staying in the top sales practically since it went on the market, "says the report.

"Also, as is to be expected, the mid-range models, a little more sophisticated and in a higher price range, only appear in the segment of adults and seniors."

It should be noted that it was ACARA itself (owner of SIOMAA) that pointed out last week the "shortage" of vehicles on the market.

This year it is expected to sell about

400,000 units

, 60,000 below 2019. 

On the one hand, auto factories produced below what they had planned at the beginning of the year, especially between April and May, due to the effect of the

second wave of the coronavirus

. This was already pointed out by the

Automotive Manufacturers Association

(ADEFA), when after the production falls at the beginning of the second quarter, it revealed both the "technical shutdowns" of some factories, as well as the

"absenteeism"

generated by the second wave of the pandemic.

But in addition,

the Government has stopped vehicle imports

, which it manages through

the Integrated Import Monitoring System (SIMI)

.

This dropper import policy has generated significant bottlenecks between the demand for units and the supply available at the concessionaires.

The result, for a year now, is a generalized situation of

overpricing

, to avoid delays that in some brands can exceed

six months

between the signal of a vehicle and its delivery.

Look also

Toyota touches the limit of its production capacity in Zárate and requests the ok to Japan for an expansion

In July 32,338 vehicles were patented: dealers say there is a "shortage"

What were the 10 best-selling 0 km cars in July

Source: clarin

All business articles on 2021-08-03

You may like

Trends 24h

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.