For customers of French supermarkets, the inflation in the cost of raw materials is imperceptible.
For a year, the prices on the shelves have not increased by one iota.
They even fell 0.51% according to IRI, an organization that analyzes receipts but does not measure inflation in fresh produce such as fruits and vegetables.
If the prices of consumer goods remain reasonable, it is because distributors are particularly attentive to their price positioning.
Since the start of the pandemic, they have noticed that the purchasing power of their customers has been under pressure, and that price is a determining purchasing factor.
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From April 2020, the price of consumer goods began to fall.
The distributors' intuition has proven to be correct: in 2020, Lidl and Intermarché, two brands with a strong price positioning, gained the most market share.
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In France or in developing countries, the exact point price is very important.
It's a lot
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