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Coca-Cola, the magic potion that has become a global giant


THESE PRODUCTS BORN IN DOCTORS 'OR PHARMACISTS' LABOS (3/5) - The elixir invented by pharmacist John Pemberton to treat his stomach aches has become the best-selling drink on the planet.

Large labs and biotechs are on the way to saving the planet from Covid.

In the past, doctors and pharmacists have already developed remedies for the ailments of their time, which have since become objects of everyday consumption.

It is a paradox of world agrifood history.

In a century, Coca-Cola has gone from being a confidential beverage produced in pharmacies to that of the best-selling brand in the world with 6.5 billion home purchases in 2020 (source: Kantar's Brand Footprint), exploding in this way. all the standards of success.

This incredible commercial and marketing success, built on the promise of relieving headaches and stomach aches while giving heart to the book, the brand owes first to a man: Dr. John Stith Pemberton.

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Born in 1831 in Knoxville, in the State of Georgia (United States), Pemberton studied botany and then pharmacy after having participated in the Civil War (1861-1865) where he was wounded in the stomach while he fight in the ranks

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Source: lefigaro

All business articles on 2021-08-04

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