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You're on your way to becoming a vegetarian, you just do not know it - Walla! Of money

2021-08-22T12:31:06.142Z


SavorEat, the Israeli food tech company, is expected to launch a robot from the plant-produced BBB hamburger chain in October and is tracking the unique taste of meat. In addition, the company will partner with food giant Sodexo, en route to entering the U.S. market


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You're on your way to becoming a vegetarian, you just do not know it

SavorEat, the Israeli food tech company, is expected to launch a robot from the plant-produced BBB hamburger chain in October and is tracking the unique taste of meat.

In addition, the company will partner with food giant Sodexo, en route to entering the U.S. market

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Walla!

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Sunday, 22 August 2021, 14:34 Updated: 14:55

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Are you a vegetarian? Want to be but you want real meat? It is very possible that this coming October you will make impressive progress in your culinary experience. The collaboration between SavorEat, the Israeli food tech company, and BBB, which was announced at the end of 2020, is taking shape, and the hamburger prepared by "Robot Chef" is expected to be served to the chain's tables after the holidays. The price is expected to be similar to other vegetarian dishes.



Seborit has developed a unique technology for the production of meat substitutes, which combines substances in an innovative formulation from plant sources.

The robot incorporates digital production, which includes advanced cooking methods of several patties simultaneously.

The uniqueness of Saburit is expressed in the ability to produce and roast custom products for consumers who trace the unique taste and texture of meat, these capabilities have a productive horizon for additional foods.

The unique raw material comes from a plant source and is protected by a patent.

The first product the company has completed its development is a vegetable burger.

The company has completed the development phase of the "Robot Chef" and has begun producing it with the aim of conducting the first pilot of its kind in Israel, in the BBB hamburger chain.

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Sborit's Hamburger (Photo: Hamburger and Robot Chef)

In addition, the company recorded a significant leap forward in the US market, when it partnered with food services giant Sodexo, one of the three largest companies in the world in the provision of catering services. The cooperation will begin in the US higher education institutions have sufficient Sodexo its services. At the same time, Sodexo will get exclusivity for Sborit higher education institutions and the parties will reach an agreement for distributing the company's products.



Sodsko, the world's leading catering company as an employer ranked 18th largest in the world and is considered one of the leading players Worldwide in the field of food and catering services for businesses, medical institutions (such as hospitals), educational institutions (such as universities), government bodies and leisure and recreation sites, the company operates in about 80 countries around the world and its annual turnover is estimated at 22 billion euros. Revenues are from Sudesko's operations in North America.



As part of the collaboration, in the coming year, after a comprehensive preliminary planning process, which includes the establishment of joint teams, professional feedback from the Sudesko team and more, the two are expected to pilot a program of higher education in the US. , It was agreed that Sudesko Soxo has exclusivity over the use of Seborit solutions in the higher education market and the parties will examine additional pilots and long-term collaborations. -30 in the US, of which -47% declare themselves as flexitarians.

Saborit Founders, right: Oded Shusiov, Racheli Wizman, Ido Breslavsky (Photo: Sharon Byron)

Hussein Kitabwala, CEO of Service and Food Operations of Sudexo, North America, said, “The partnership with Seborit will improve our capabilities to provide quality meat substitutes, which are increasingly in demand.

By 2020, retail sales of plant foods rose 11.4% to a record $ 5 billion.

Over the years, Sudexo has been supporting plant alternatives - which both contribute to environmental aspects and increase revenue.

This partnership, with Seborit, will allow us to expand our ability to offer consumers a choice of options. "



Racheli Wizman, CEO and co-founder of Seborit, stated: "I am convinced that Sudexo's expertise in the international catering market and in North America, in particular, will greatly contribute to the development and acceleration of our products' penetration in the international market, with an emphasis on the American market."

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Source: walla

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