Bird was known as a self-service scooter operator present in more than 300 cities around the world.
Now this start-up, launched four years ago, is also starting to sell its scooters.
In reality, it does not date from today.
As early as 2019, the main challenger of the world leader, Lime, offered consumers to buy its products.
But that was only on his site, with a reference, the Bird One, which was very expensive (over $ 1,000).
There, the company changes dimension: now it markets a much more affordable product (less than 500 euros) in very large brands.
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In the United States, it has been available for a few months on the e-commerce sites of the Target hypermarket chain and the electronic equipment specialist Best Buy.
In France, it appeared at the end of August on Cdiscount.
"
And we will soon offer, in addition, electric bicycles,
" says Brian Buccella, vice president of Bird, in charge
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