Refrigerators, washing machines and airs: with the expanded Now 12, operations increased by 16%

Soledad Navarro

09/09/2021 7:30

• Clarín.com

• Economy

Updated 09/09/2021 7:38 AM

One of the workhorses of the national government is the objective of revitalizing domestic consumption, and the Now 12 program is one of the tools chosen for this purpose.

In the first 15 days of August

, after the relaunch of the program at the beginning of that same month,

the increase in the number of installments to 24 and 30 caused a 16% increase

in white line operations compared to the same period in 2020.

Air conditioners, refrigerators, washing machines, heaters

, are some of the products that in the first two weeks of last month

 generated sales of $ 12.6 million

, according to official data that Clarín had access to.

Household appliances (small and white goods) are among the most consumed goods in the framework of Now 12,

and they take a high percentage of

operations and billing.

In 2020, they were the item with the highest sales (27%) and

during the first half of 2021, they continued to lead the turnover (32%).

Regarding operations, between January and July of this year, they represented 21% of the 30.5 million that were carried out in that period.

The numbers released from the Secretary of Commerce led by Paula Español grew beyond the fight between businesses and banks over the limits that cards have for purchasing in installments.

Traders complain that banks are hindering financing

.

Paula Español, Secretary of Internal Trade.

Days ago, the Argentine Chamber of Commerce and the CAME assured that

the entities did not update

, in the best of cases,

the limits on purchases with plastics

, in line with the increase in prices this year;

and that on certain occasions, they even reduced the monthly limits.

"Throughout the year, the program was showing good performance and results,

but July had a plus and a boost in purchases with the Hot Sale"

, highlighted from the Secretary of Commerce.

Official data shows that

the month closed with more than $ 25 billion in electro sales

.

In general, it was a record month for Now 12, with more than 6 million operations in all areas and a turnover that exceeded $ 79,000 million.

This growth in July represents 14% more operations compared to those generated in June of this year and 33% more than in July 2020.

The Now 12 program was relaunched on August 2

, during an official ceremony in a Buenos Aires factory.

The expanded program introduced new features in the new stage of the program, such as the increase in quotas for certain items.

For example,

white

goods

, which were the ones that acquired the most financing

, up to 24 and 30 months.

“The renewal of the program introduced the possibility of financing in a longer time assets that require a greater investment

and that have more durability.

Therefore, the white goods were given a 30-installment plan, with a lower interest rate than other options on the market.

Furthermore, since they are fixed quotas, it allows for predictability and planning ”, assured Paula Español, Secretary of Internal Trade.

"Now 12 was a program that helped sustain demand during the pandemic and, today, that we are beginning to experience the country we want, it is a very important tool to boost consumption and national industry," concluded Español.

YN

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