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Tnuva will accompany stone production in Dubai

From the Jezreel Valley to the United Arab Emirates: First licensing agreement between an Israeli food company and an emirate food company - Tnuva will accompany EFI in establishing Lavna's production lines.

The company from Dubai has so far been engaged in the production of basic products such as rice, sugar and flour

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• Jezreel Valley

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Sunday, 12 September 2021, 11:45 Updated: 11:59

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Tnuva announced today that it has signed an agreement with the Emirates Food Industries (EFI), one of the largest food companies in the UAE, for the sale of knowledge and assistance in establishing dairy production lines. This is the first licensing agreement between a large Israeli food company and a state-owned food company.

As part of the agreement, Tnuva will accompany the construction of production lines at EFI's dairy, while in the first phase it will accompany it with the establishment of a production line of lava, which will be produced in a process similar to the production process at Alon Tavor Dairy. Later in the activity will include support in the development and production of additional products. In addition to the reward for accompanying the establishment of the Tnuva production system, you will also receive royalties for the products that will be sold. The agreement is for 10 years with an option for another 10 years. The revenue potential for Tnuva in the coming years stands at millions of dollars.

Tnuva's lava production system at Alon Tavor Dairy in the Jezreel Valley is considered unique due to its ability to produce on a large scale, while preserving the traditional production method of drip in sacks.

In Israel, Tnuva markets the lava under the Piraeus brand, which is considered a leader in the category with a market share of about 40%.

People at EFI who were exposed to the stone of Tnuva immediately realized that it was a product with superiority over the mouths of the other bleach products marketed and manufactured in the Emirates.

EFI (Emirate Food Industries), which started as a basic products company, such as flour, sugar and rice, entered the dairy industry several years ago and is now one of the leading food companies in the union.

Today, the company produces a variety of basic dairy products such as milk and white and the agreement with Tnuva will allow the company to expand its activities in the dairy field to additional products and it is expected to operate a modern production facility for dairy products in the near future.

The company has a sales turnover of $ 250 million.

The deal was led by the International Division headed by Sagi Cohen.

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A stone from the Piraeus series, soon under EFI in the UAE (Photo: PR)

Haim Gavrieli, Chairman of the Tnuva Group

: "At the time of signing the Avraham Agreements, we were among the first Israeli companies to negotiate commercial cooperation agreements in the UAE, and this agreement is a testament to the enormous potential that the peace agreement has for companies from both countries.

Tnuva is one of the most innovative food companies in the world, whose name goes before it and the company intends to continue to leverage this knowledge. "

Eyal Melis, CEO of Tnuva: "We will be in contact with other companies" (Photo: Rami Zanger)

Eyal Melis, CEO of Tnuva Group

: "The agreement with EFI is part of Tnuva's strategy to grow in international markets, among other things, through the sale of knowledge and it joins our agreement with Migros Group, the largest food retailer in Switzerland, for the sale of knowledge in development and substitution production. milk.

Development in the international arena is one of the company's strategic efforts through the creation of collaborations, the sale of knowledge and mergers and future acquisitions.

The company is in contact with other food companies that are showing great interest in the knowledge and capabilities found in Tnuva.

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