Fifty years ago, Moulinex opened a factory in Saint-Lô, in Normandy. But if Agnès Pannier-Runacher, the Minister for Industry, and Thierry de la Tour d'Artaise, the CEO of SEB (which owns Moulinex) came to celebrate this anniversary, it is first of all because this site where a hundred people work, is a beautiful story of industrial resilience. Originally dedicated to electric knives, the site now plays a key role: it is where the electronic cards that equip SEB's robots, coffee machines and other equipment are designed and produced. However, the factory almost disappeared in September 2001, swept away by the bankruptcy of Moulinex. Saint-Lô is one of the survivors with six other sites, taken over at the end of October 2001 by SEB.
“From that time on, we said to ourselves that electronics were crucial, and that we had to keep this know-how in the group, and in France,”
explains Thierry de la Tour d'Artaise.
The shortage forces SEB to inflate its prices by 5 to 10%
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