Citroën sets out to conquer the Indian and South American markets.
On Thursday, the French marque lifted the veil on the first of three vehicles that will be developed and produced in India and Brazil over the next three years.
Called New C3, this two-tone sedan with the look of an SUV will be marketed in the first quarter of 2022.
See also
Citroën storming the Indian fortress
The chevron brand is counting on this new family of models to increase its still too modest sales outside Europe.
Two and a half years ago, Linda Jackson, now boss of Peugeot but at the time director of Citroën, hoped that 45% of sales would be made outside Europe by 2021. We are far from it: on the million vehicles sold by the brand last year, only 25% were outside the Old Continent.
Now, Vincent Cobée, a defector from Nissan who took command of Citroën in January 2020, is content with a target of 30% by 2025.
"Robust and modern",
the New C3 was designed to run on roads
This article is for subscribers only.
You have 75% left to discover.
To cultivate your freedom is to cultivate your curiosity.
Continue reading your article for € 1 the first month
I ENJOY IT
Already subscribed?
Log in
