The French may show a frenzy of consumption, the little sweet pleasures have difficulty finding their way out of their pockets. Down 8.5% in 2020, the turnover of lollipops, gel candies and other chewing gum continued to fall in early 2021, with a decline of nearly 5% during the first three months of the year. . The closure of amusement parks, fairgrounds, cinemas, as well as restrictions on family celebrations, have brought down sales of sugared almonds, nougats, marshmallows, lollipops and other pralines. In supermarkets, consumers have also favored essential products to the detriment of pleasure shopping. Above all, the French, who now buy more online,seem less to give in to temptation on the web than in front of the shelves conveniently located in front of supermarket checkouts.
The confectionery hastens its conversion to naturalness
Of course, the prospect of the end of the health crisis and the gradual easing of restrictions have given a little boost to the daily sweets during the spring.
This translated into a sales increase of 1.3% in the first half of the year.
But this regain of form is fragile.
With the soaring price of sugar and fruit, as well as the price of transport and packaging for a year (between 15 and 100% depending on the position), labels should climb for customers on the shelves.
When it comes to filling their pockets, gourmets risk being selective.