Nimes
Bulldozers have wiped out the Jeep dealership and archaeologists have completed their preventive digs.
In the immediate vicinity of the Nîmes-Center (Gard) motorway exit and a few hundred meters from a Grand Frais, a Lidl supermarket is due to emerge in 2022.
It will be the fifth store of its kind in French Rome.
Like all agglomerations of more than 150,000 inhabitants, it is one of the development targets of the German distributor.
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Lidl, the reinvention of a king of hard-discount
Faced with growing competition from Aldi, which has just swallowed Leader Price, Lidl continues to cover the French territory.
He has planned 30 new openings in 2021 and “
25 to 30 next year
” in France.
The brand is one of the most successful in the distribution landscape.
For a year, it has nibbled + 0.6 point of market share from its competitors, according to Kantar, at nearly 7% of the market.
“We are looking to expand into demographically dynamic agglomerations, but also
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