The last two brands of the luxury group Kering to use animal fur, Saint Laurent and Brioni, will abandon them as of the fall 2022 collections, the group announced on Friday, a milestone that had already been crossed by the Gucci brands. , Balenciaga, Bottega Veneta and Alexander McQueen.
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A pioneer within the group, Gucci announced in October 2017 to stop the use of fur from the spring-summer 2018 collections, then joined by Balenciaga, Bottega Veneta and Alexander McQueen. For several years, many luxury brands including giants like Chanel have turned away from fur. Only Brioni and Saint Laurent had not taken the plunge at Kering, leading the organization for the defense of the animal cause Peta to demonstrate on March 10 in front of the Saint Laurent store on avenue Montaigne in Paris, after the protests expressed on the social media about an ad where model Kate Moss posed in a fox jacket. A petition from Peta asked Saint Laurent and Brioni to "
join the hundreds of other designers and brands - including Armani, Burberry, Chanel, Gucci, Macy's, Michael Kors, Prada and Versace - who now refuse to sell fur clothing or accessories
”.
Marie-Claire Daveu, director of sustainable development at Kering, explains to AFP: “
We consider that slaughtering animals that will not be eaten strictly to use their fur does not correspond to modern luxury, which must be ethical, in phase with the times and the questions of society
”. As for the “
standards related to animal welfare
” published by the group in 2019, they “will
continue to be rigorously applied, with regard to other animal fibers and materials
,” she said. “
In luxury, we are an influencer, we launch trends, so we consider that it is part of our responsibility to get things done
”.
For its part, competitor LVMH tells AFP "to
leave (its) houses the possibility of continuing to use fur in order to offer (its) customers who wish to wear it products made in the most ethical way. and as responsible as possible
”. He specifies that he has banned “
endangered species
” furs
. An "
animal welfare charter
" governs the group's supplies, which aims for "
100% traceability
" of its sectors "
by 2026
".
Faced with pressure from animal protection associations and ethical considerations from a growing part of consumers, major fashion houses, but also ready-to-wear (Burberry, DKNY) have renounced animal fur in recent years. .
The American department store chain Macy's stopped selling them in early 2021 and the Canada Goose brand, known for its goose-feather jackets with hoods adorned with coyote fur, will stop making them by the end.
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