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GfK consumer climate: consumer sentiment better than it has been in a year and a half

2021-10-01T14:30:14.870Z


The mood of consumers has noticeably improved. But this is not yet a trend reversal in the consumer climate, say consumer researchers. The decisive factor is how the corona pandemic continues.


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Passer-by in Hamburg with shopping bags

Photo: Daniel Reinhardt / dpa

Despite the recent rapid increases in prices, consumer sentiment is better than it has been in almost a year and a half.

Consumers are becoming more confident that the fourth corona wave will be less pronounced than many feared, according to the consumer research company GfK, explaining the latest development.

In its consumer climate barometer, it is forecasting a value of 0.3 points for October, which is 1.4 points more than in September.

A better value was last measured in April 2020.

According to GfK, rising income prospects and the increasing propensity to consume are currently contributing to the recovery of the consumer climate.

At the same time, citizens were no longer putting so much money on the high edge in the waning pandemic crisis.

According to the GfK survey, consumers see the German economy on the road to recovery.

A stable labor market contributes significantly to the high level of their economic expectations.

"Even if the consumer climate has almost returned to its pre-crisis level, it remains to be seen whether we can speak of a fundamental trend reversal," warned GfK expert Rolf Bürkl at the same time.

Above all, it also depends on how the infection process will develop in the winter months and whether new restrictions would be necessary.

The corona restrictions are still dampening the desire to buy

The willingness of citizens to buy expensive goods such as furniture and cars also increased in September.

After a plus of 3.1 points, the barometer currently has a value of 13.4 points, which, according to GfK, corresponds to a low level.

Mask requirement and distance rules still dampened the desire to shop despite well-filled wallets, explained GfK expert Bürkl.

Only when these restrictions are removed will the propensity to consume be able to recover sustainably.

After the income prospects had stagnated in the previous month, they picked up noticeably in September.

Emerging discussions about inflation risks apparently played hardly any role.

According to GfK, this is also shown by the fact that consumer price expectations even fell slightly in September.

At 3.9 percent, the inflation rate in Germany is currently higher than it has been since the end of 1993, as energy and food in particular have recently become more expensive.

For its representative study on consumer confidence, GfK conducts monthly interviews with consumers on their economic expectations, their income expectations and their propensity to buy.

For the current survey, around 2000 people were interviewed from September 2 to 13.

mmq / Reuters / AFP

Source: spiegel

All business articles on 2021-10-01

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