After tuna, Nestlé adds shrimp and vegetable eggs to its vegan menu

Vegan steak, sausage, chicken, cheese… In barely five years, plant-based alternatives to animal proteins have gradually appeared on our plates.

Nestlé, which launched a vegan tuna in August 2020, is enriching its offer in the promising vegetable meat and fish market - $ 162 billion in revenue in 2030, according to a recent Bloomberg report, against 30 billion last year.

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This time, the Vevey giant (78 billion euros in turnover) is trying out vegetable shrimp. Nestlé promises that this real fake crustacean, made from seaweed, peas and konjac root, will complement salads, stir-fries, pasta or pizzas, like a classic shrimp. If this recipe has the advantage of reducing overfishing, it will not benefit from the Nutri-Score A classification of its natural counterpart. This should not prevent this "vrimp", in reference to the authentic "shrimp" (shrimp in English), to seduce flexitarians and vegetarians anxious to reduce their consumption of animal proteins.

Nestlé does not stop there.

A sign of its ambitions in the vegetable market, the Swiss group is adding eggs made from soy protein and omega-3 fatty acids to its vegan menu.

Just like the real ones, they are supposed to satisfy the cravings for cakes, pancakes or scrambled eggs of taste purists without leaving them hungry.

And already, the chocolate, petfood and coffee giant is promising to complete very quickly,

, an already well-stocked vegan menu.