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Pita Gold: The Surprising Culinary Initiative of the Year - Walla! Of money


Sonol and chef Guy Peretz decided to change the image of the buffets on the road and bring more meticulous food to the general public, using food trucks (food trucks) that will be placed at gas stations

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Pita Gold: The Surprising Culinary Initiative of the Year

Sonol and chef Guy Peretz are launching a food truck venture (Food Trucks) that will be installed at the company's refueling complexes around the country.

The venture, which will operate under the name "GOLDEN PITA", will offer sophisticated grill dishes at affordable prices.

The pilot will include 6 trucks, with the intention of expanding it to 30.


All the details inside


  • Sonol

  • energy

  • Dan

  • Public Transport

  • Guy Peretz

I have Seville

Thursday, 14 October 2021, 17:32 Updated: 18:40

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Food at gas stations is usually eaten to quench the hunger that has suddenly erupted in the middle of a long drive.

Usually his identification is not of sophisticated food, certainly not of the haute cuisine.

On the contrary: the prejudice of most of us is that this is only functional food, if not below that.

Energy company Sonol and chef Guy Peretz have decided to change this image through a new initiative: the venture, GOLDEN PITA, will offer grilled chef dishes, in frontal preparation in front of the customer.

For this purpose, Chef Guy Peretz, one of the leaders in the food trucks trend in Israel, has built a unique menu of meat dishes in unique and delicious combinations.

Among the dishes that will be served: veal kebab in pita with grilled vegetables and tahini;

Asado disassembled in prana, with smoked onion, chimichurri and srischa, Greek gyros in a special pita;

Asado Wagio burger with brioche bun and fresh vegetables.

The dishes will be sold at prices ranging from NIS 25-40.

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GOLDEN PITA - Sonol's podtrack in collaboration with chef Guy Peretz (Photo: Image Company)

Close to employment areas

The trucks will be stationed at Sonol's refueling complexes, in areas with active vehicle traffic and close to employment areas.

In the first phase, a pilot will take place in 6 complexes: Misgav station on Ben Zvi Street in Tel Aviv, Maccabim station in Ramat Gan, Shelly station in Rishon Lezion, Yarkonim station in Petah Tikva, Ad Halom station at Ashdod junction and Sde Yoav station.

Later, the pilot will be expanded to more areas and within a year the project is expected to include 30 complexes.

At the gas stations in the employment areas, Food Trucks will operate under the GOLDEN PITA brand (Photo: Walla! NEWS system, Dror Sithkhol)

"Believes the venture will be in demand"

Chef Guy Peretz specializes in Mediterranean cuisine, elite Moroccan cuisine and Greek cuisine.

He is a graduate of the schools: Notre Dame Paris, La Cordon Bleu London, Barry Calibo Belgium.

Peretz, a third-generation chef and butcher family from the Moroccan city of Casablanca, has written best-selling cookbooks and co-founded more than 200 culinary restaurants and businesses in Israel and abroad.

Chef Guy Peretz:

"As a person who spends many hours on Israeli roads, I find Myself is often looking for good food on the go.

The new venture we are launching in partnership with Sonol, which hosts millions of customers a month at the complex, has come to meet exactly that need.

I believe that this venture will be in high demand and will expand significantly over the coming period - both in terms of the culinary supply and in terms of the national distribution. "

Nir Galili, CEO of Sonol (Photo: Tom Maharshek)

An accessible solution for a hot and quality meal

Nir Galili, CEO of Sonol

: “Sonol brings the news of the food truck to the company's complexes, in order to enable customers from all over the country to enjoy sophisticated and high-quality chef dishes, at equal prices for everyone.

For this purpose, we teamed up with Chef Guy Peretz, the pioneers and leaders of the food truck scene in Israel, and together we will offer our customers a real and accessible solution for anyone who wants a fresh, hot, high-quality and satisfying chef's meal along the way. "

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Source: walla

All business articles on 2021-10-14

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