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Podcast: a paid platform tries to federate a scattered offer


The online audio content distribution platform Sybel concluded on Thursday a distribution and remuneration agreement with the PIA, a union which brings together ...

The online audio content distribution platform Sybel concluded on Thursday a distribution and remuneration agreement with the PIA, a union that brings together independent podcast studios (Binge, Louie Media, etc.), bringing together a hitherto very scattered offer. .

Read alsoThe podcast more and more anchored in the habits of the French

This two-year agreement

"provides for the distribution and remuneration of podcasts broadcast in RSS, free and paid."

“It also includes commitments in terms of obligation to invest in independent production and original French creation


said Sybel and the PIA in a press release.

"This unprecedented partnership creates a virtuous ecosystem making it possible to support the financing of audio creation in France and to boost an important sector of the cultural industry"

, they affirm.

For Sybel, this partnership means the start of a

“new free and paid model”

and the enrichment of its offer with free access

“to hundreds of podcasts and independent productions from leading publishers and creators”

. In other words, more than 500 additional podcasts available for free from November via the application on the AppStore and Google Play, as well as on

As of November, users of the platform will thus be able to access productions from studios that are members of the PIA, including Binge Audio (“Les balls sur la table”), Bababam (“Madame meuf”), Bloom, children's radio, Louie Media ( “Emotions”, “Or maybe a night”) or New listening (“Vieilles branches”, “Quouïr”).

Subscribers to the platform, who pay 3.99 euros per month,

"will be able to take advantage of all of these new programs, without advertising,"

says the platform.

"A rich and diversified offer"

Sybel will offer

"an extremely rich and diversified offer, ranging from original fiction to podcasts, and from documentary series to audio books"

, welcomes Virginie Maire, president of the platform.

"This agreement offers a clear and transparent model aimed at remunerating producers for the broadcasting of their programs,"

said Joël Ronez, president of PIA.

The enthusiasm of the French for the so-called "native" podcast (which is not a rebroadcast of a program) continues to grow: 33% listen to it against 29% in 2020 and 23% in 2019, according to a study published in the occasion of the 4th edition of the Paris Podcast Festival, which began on Thursday.

Source: lefigaro

All business articles on 2021-10-14

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