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Corona effect: Continued jump in home appliance sales - Walla! Of money


The corona effect refuses to moderate: a jump in appliance sales in the first half of 2021, despite a gradual return to routine at the end of the first quarter.

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Corona effect: Continued jump in home appliances sales

The corona effect refuses to moderate: a surge in sales of appliances worldwide, even in the first half of 2021. Despite the gradual return to routine.

Apparently instead of pampering ourselves on a trip abroad, we decided to “pamper” the home kitchen


  • Appliances

  • Shopping

  • Corona


Of money

Sunday, 17 October 2021, 11:38 Updated: 12:00

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Anyone who thought that the corona was behind us will find that the habits we acquired during the closures (in Israel most of the traffic restrictions were removed as early as March 2021), are still with us, for example in the field of home investment. Perhaps this long stay in homes during the months in 2020 and early 2021, and perhaps is the fact that despite the gradual release of the restrictions, overseas did not become available as an option - not only for most Israelis, but for the entire world population.

In any case, whatever the reason may be, Data from research firm GfK reveals that there was a 21% increase in sales of small appliances and a 31% increase in sales of large (white) appliances compared to 2020.

GfK expects that by the end of the year, total sales of home appliances will reach $ 362 billion This is an 8% increase compared to 2020, which reflects a new record in global sales volumes.The reason for the large increase in home appliance sales is the prolonged stay in homes due to closures and the fear of contracting the virus.

The long stay at home has created a high demand for better appliances that will satisfy the consumers who increased during this period the use of ovens and machines and dryers, washed more dishes using the dishwasher and preferred larger refrigerators that would store all the food stored in the home.

Due to the convergence into the home, consumers preferred high-quality, technological devices and products that maintain hygiene.

The data indicate a 36% increase in the purchase of side-by-side refrigerators and a 33% jump in the purchase of refrigerators with more than four doors.

In addition, washing machines with a steam function were sold almost twice as much as the previous year.

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Beko dishwasher.

We have invested more in the home - including home appliances.

(Photo: PR)

Electrical products that help maintain hygiene

The year 2021 also indicated an increased demand when it comes to electrical appliances that are in the kitchen.

Sales of dishwashers, stoves, food processors, espresso machines - have grown significantly.

In the first wave of the plague in 2020, there was still a great demand for small cooking appliances, but a year later, alongside well-known and older categories such as espresso machines, there was also an increase in purchases of irons, hair straighteners and more.

When it comes to cleanliness, many consumers focus on accessories that help them save time.

For example, sales of robotic vacuum cleaners jumped by 50%, surpassing sales of traditional vacuum cleaners for the first time.

The global growth in the purchase of electrical appliances for the home is also reflected in Israel.

Beko, the home appliance brand, reports an increase of about 20% in sales of dishwashers, ovens and stoves and over 15% in sales of refrigerators and freezers.

Beko induction cooker.

The global trend is also reflected in Israel (Photo: PR)

"The corona has contributed to the adoption of technologies"

"The market for electrical products grew significantly throughout the world and in Israel over the past year, reflecting among other things, the desire and demand of consumers for quality products and innovative. Beko key annually Appliances technologies that facilitate the daily life at home.

In addition, the brand recognized the new needs of consumers ensuing The Corona epidemic has launched electrical products that help maintain hygiene and kill 99.9% of bacteria and germs, thus ensuring consumers a cleaner and safer environment, "explains

Bolent Sun, CEO of Beko Israel.

Rani Sheetrit, CEO of GfK Israel

:" The data collected by GfK over 70 Countries around the world are reflecting a record demand trend for electrical appliances that is also reflected in Israel.The corona plague has contributed to the adoption of additional technologies and increased the level of digitization in our home environment.

"The income of households invested before the corona in leisure, such as spending time in restaurants, performances or trips abroad, was channeled in 2021 to the purchase of technological and innovative electrical products, which made the stay at home more comfortable and easier."

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Source: walla

All business articles on 2021-10-17

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