A sick format of distribution for two decades, the hypermarket is far from being on the road to recovery.
On the contrary.
The pandemic and the acceleration of new consumption patterns that it has spurred have accentuated the decline of hypermarkets, starting with the largest of them.
The French only do 41.1% of their shopping in these stores, against 43.4% in 2019.
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"The health crisis has amplified their difficulties
," notes Gaëlle Le Floch, head of Kantar's distribution department.
The French go to a store less and less often to do their shopping, and this is particularly true in hypermarkets.
E-commerce continues to gain market share, to their detriment. ”
Even at Leclerc, leader in constant market share gains thanks to its drives, hypermarkets are suffering.
“The larger the stores, the more acute the problem
,” underlines consultant Philippe Goetzmann.
The challenge is the toughest for Auchan. ”
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