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From the "Magazine" restaurant for investments in startups in the field of food tech

Yarzin Sela, a company that operates a wide variety of restaurants (including "Magzino", "Takaria", "Cafe Italia", "Zozobra") and provides catering services to companies in Israel and around the world, enters the food tech field for the first time and establishes Food & Beyond Skylator for startups

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Monday, 18 October 2021, 12:15 Updated: 12:25

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The name "Yarzin" is familiar to many, especially restaurant lovers who tend to dine at one of the restaurants identified with the brothers, such as: Magazino, Takaria, Zozobra and Cafe Italia and more. The company that manages the restaurants, Yarzin-Sela, which also provides various culinary services to companies in Israel and around the world, has announced its entry into the food-tech field.

The company will set up an accelerator that will develop local startups in the field. The process of recruiting companies for SkyWriter has already begun, and is led by a special team, Mirzin Sela. This is a unique program for selected startups that will help develop and implement their idea from the first stages to market penetration and growth. In the future, most of the developments will be able to be integrated into the group's restaurants in Israel and around the world as part of the innovative approach in which Yarzin Sela is marching.

The company is active in five countries in Europe and the United States and intends to inject the activities of its scalers and startups into these markets as well.

The companies that will join Skylighter lead a vision of innovation in the food industry from the entire value chain, starting with protein, meat and milk substitutes, solutions in the field of reducing food waste, sustainability, robotics, healthy and safe nutrition and more.

The new activity will be led by Ayelet Kerso with the help of leading professionals who will contribute their experience, including Tamar Yasur and Eran Geffen.

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Ayelet collapsed.

Lead the project (Photo: Kfir Ziv)

Eilat Kerso, the project leader, said: "We are excited about the supply of blue and white startups that strive to make a significant impact through advanced and innovative technologies and are happy to help the food tech industry grow and create a global market impact through the staff, knowledge, experience and platforms before us."

Yuval Sela, CEO of the company, stated that "Yarzin Sela is at the forefront of technology and leads a policy of sustainability in the field of catering and is therefore happy to collaborate with startups and entrepreneurs who prevent the desire to bring innovations to this industry in order to create a significant impact."

The entire activity of "Yarzin Sela" is based on the company's unique DNA - consisting of family, customized service and advanced innovative methods that rely on decades of experience in the field.

The team of "Yarzin Sela" includes the leading chefs and culinary experts who together put together unique menus that combine the innovative trends and trends in the field of food alongside proper and balanced nutrition, and customized to the company's corporate culture.

The company is led by brothers Yoram and Ari Yarzin, along with CEO Yuval Sela.

Yuval Sela, CEO of Yarzin-Sela (Photo: Lior Nir)

"Yarzin Sela" is a prestigious catering services company that provides high-end catering services to leading companies and startups in Israel and around the world.

Yarzin Sela, which operates a wide variety of restaurants, including "Magazino", "Takaria", "Cafe Italia", "Zozobra" and more, has over 30 years of experience in the restaurant industry and more than 10 years in the field of catering, which allow it to provide Companies have a 360-degree culinary experience, ranging from characterizing and operating kitchenettes, through indoor restaurants, events and hospitality trays and diverse and innovative pop-up events.

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