The media and marketing group Reworld Media is weathering the crisis well, which publishes Grazia, Auto Plus, Science et Vie and Top Santé in particular, announced on Monday that it was in exclusive negotiations to acquire all of the capital of meltygroup and Melty, its media. online for 12-30 year olds.
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More than three years after having acquired the French subsidiary of Mondadori and its associated publications, Reworld Media is preparing to strengthen its position in online media with meltygroup, specializing in infotainment and new trends, and prized by a young audience.
"The completion of this operation would significantly develop our presence with young people and pave the way for the game segment which has become strategic"
, explains Jérémy Parola, digital director at Reworld Media, quoted in a press release.
10 million unique visitors per month
“Meltygroup brings together a cumulative audience of 10 million unique visitors per month, including 6 million on its eponymous site” as
well as on “La Crème du Gaming”, a video game site; “Peaches”, dedicated to young women; “Supersoluce”, a video game tips media and “NextPlz”, celebrity and entertainment themes, details Reworld Media.
If the associates of meltygroup were to accept the offer of Reworld Media,
"the operation could be carried out during the month of October"
, it is specified.
The operation would also allow Reworld Media
"to benefit from the solid positions of meltygroup on social networks and major platforms
", namely
"13 million fans on Facebook and more than 420/000 subscribers on Instagram"
, adds the group.
