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Hardee's chain on the way to Israel, looking for franchisees
The global restaurant chain CKE Restaurants Holdings, which operates the Hardee® hamburger chain, is considering entering the fast food market in Israel and is looking for partners.
Next month, the network will hold a conference of potential investors in cooperation with the US Embassy
Tags
hamburger
Investors
Franchises
fast food
Business
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Wednesday, 20 October 2021, 10:56 Updated: 13:00
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McDonald's has succeeded, Burger King has shown absorption difficulties, Wendy's - which operated here about thirty years ago, has failed to take root - while now, another American hamburger brand seeks to try and crack the consumption habits of the Israeli diner.
®Hardee's network, known to Israelis visiting US certainly the way to do it. The entrance to the Israeli market is another step in the growth of the global network and extensive development activities in the Middle East.
The first branch will join about 4,000 of the quick service restaurant group operating in the US, Central And South America, Europe, Asia, Africa and Australia, under the leading chains Hardee® and Carl's Jr.®.
Hardee's menu includes grilled burgers and chicken sandwiches and according to the chain, the price in Israel will be particularly competitive.
The network also promises bold marketing and meticulous service.
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To the full article
A new player in the fast food market in Israel?
Hardee's Network (Photo: PR)
Looking for potential partners
Entry into Israel in favor of the parent company will hold a conference hamburger chain potential investors, in cooperation with the commercial department at the US Embassy.
Senior management team of American society, led by the
Vice President of Sales and International Franchise Development, Marc Mushkin
, will arrive in December, in order to identify a potential partner To open the first Hardee®® branch in Israel.
Hardee's branch in dubai.
The chain aims to enter the fast food market in Israel (Photo: PR)
In the first phase, 10-15 branches will be opened, later - 50
VP of Sales and Development of International Franchising, Mr. Mark Moshkin
: "We are excited about the launch of the Hardee®® chain in Israel and the expansion of its business activities in the Middle East. Like Hardee's ®, Israel is also considered a pioneer in the worlds of culinary innovation. We are looking forward to meeting potential partners in Israel and bringing a new flavor to the Israeli audience. "Our
analysis of the market potential in Israel shows that there is a demand for at least 50 restaurants in the coming years. Eligible candidates with operational and economic capabilities to establish at least 10 to 15 branches in the initial phase of the exclusive development agreement. "
For more information and to register for the Hardee's Israel® Investors and Potential Franchisees Conference, please contact the U.S. Department of Commerce Services at the U.S. Embassy in Israel by filling out a form at www.trade.gov / israel-business-opportunities.
Product from the Hardee's® menu (Photo: PR)
420 branches outside the US
In 1980, the Hardee's® network opened its first branch in Kuwait and has since expanded to 12 more countries in the Middle East.
Along with franchisees develop additional markets, ®Hardee's became the owner of over 420 restaurants operating outside of the United States.
As stated by the network, the brand is expected impressive growth over the next decade in existing markets as well as expansion in Africa, when Israel is the only country in the Middle East in which the network Not working yet
.
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