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Israeli Development for the Global Market: Tuna from the Plant - Walla! Of money


Nestle Barn's product, VUNA, is made from plant protein and has the taste, juiciness and texture of tuna. Significant landmark in the nutrition vision from 36 years ago with the establishment of "Tevol"

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Israeli development for the world market: tuna from the plant

The Israeli development team of Osem-Nestle has developed a tuna from the plant that will be produced in Israel and marketed around the world.

The product that will be marketed under the name VUNA, is made from plant protein and has a taste, juiciness and texture of tuna.

Here is a significant milestone in the nutrition-vegetarian vision that began 36 years ago with the establishment of "Tevol"


  • tuna

  • vegetarianism

  • naturalism

  • vegetarian

  • vegan

  • barn

  • Nestle

  • Innovation

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Tuesday, October 19, 2021, 18:46 Updated: Wednesday, October 20, 2021, 10:03

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Love tuna but have decided to avoid fish?

You are not alone - there are many like you in the world - and now there is also a line in the field of VUNA, an Israeli development of Nestle Barn.

The innovative development is made from plant protein (soy protein and pea protein).

VUNA's nutritional values ​​are similar to those of tuna, and it is a good source of protein for those who prefer to reduce or avoid animal protein intake.

In the first phase, the product will be marketed in Israel in the professional market (restaurants, cafes, etc.), and later it will be marketed to the private consumer.

Osem-Nestle CEO Avi Ben Assayag

: “We are proud that the Israeli team has led such a significant and innovative development that will change the consumption habits of millions around the world;

This is the opening shot to a new world of plant-based fish-based fish. "

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VUNA - Vegetarian Tuna, Development of a Nestle Barn (Photo: PR)

NIS 700 million in canned goods

The tuna market in Israel is estimated at NIS 700 million.

About a million tuna dishes are ordered each year in restaurants, with the most popular dish being tuna salad.

Moreover, a plant-based diet has long been limited to vegetarians and vegans.

Many people around the world and in Israel have adopted a FLEXITARIAN lifestyle - "halves" or "reducers", meaning those who choose to incorporate less animal foods into their diet and are looking for an alternative protein.

The corona plague has strengthened this trend, and we are witnessing a new trend that has developed - a sustainable diet.

It is a diet that benefits humans and the planet and is characterized by a reduction in consumption of animal foods and consumption of plant foods, such as legumes.

VUNA - The vegetarian tuna of Osem-Nestle will be marketed first for restaurants and cafes and only later for the private consumer (Photo: PR)

According to Ben Assayag: "We are well aware of the vegetarian and vegan trend and are leading the development of a variety of delicious and nutritious solutions, based on vegetables and legumes, rich in protein and containing quality ingredients that are a substitute for meat and iron and B12. We are happy to be the first A new and intriguing culinary option. "

Regarding the marketing of the innovative product in many countries around the world, Ben Assayag noted that: "The fact that many countries have already ordered the product indicates its importance and quality. We believe that it will also become a global success."

According to

Ofer Koren, CEO of the Landover Group

: “Recently, we have significantly increased the supply of vegan dishes on the menu in order to meet the need of both vegans and non-vegans, who are looking to reduce the consumption of animal foods.

Nestle Barn's VUNA is one of the best raw materials available today in the vegan products market, and its combination in Landover's kitchens will allow us to produce innovative dishes that many could not eat to this day.

I'm sure our guests will fall in love with it. "

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Source: walla

All business articles on 2021-10-20

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