With the participation of more than 80 local and international media and advertising institutions, the activities of the third Syrian International Exhibition for Media, Advertising and Printing “Media Expo Syria 2021” were launched this evening on the fairgrounds of the exhibition city in Damascus.
The exhibition, which is organized by the Mashhadani International Group for Exhibitions and Conferences, includes many media and advertising institutions, advertising and design offices, art directors, printing presses, printing and advertising services companies, their supplies and technologies, companies processing printing machines, photocopying, radio, television, websites, media and advertising production and distribution companies, programming companies, drawing and two- and three-dimensional design.
Deputy Minister of Information Ahmed Dawa confirmed in a statement to the media after the opening that the exhibition constitutes an opportunity for the participating media and advertising media to exchange ideas and opinions and to benefit from that in producing a national message and addressing public opinion in a different way, noting the diversity of the participating parties in the exhibition for this season, which included new areas through which Developing the media and providing all its tools, at least at the local level.
Dhawa pointed out that holding exhibitions at this time indicates the return of recovery and economic activity to Syria thanks to the victories of its valiant army.
In turn, the General Manager of the group, Khalaf Mashhadani, pointed out that this exhibition in its third session was scheduled to be held last year 2020, but it was postponed due to the Corona pandemic, indicating that the most prominent disciplines participating in it are advertising agencies, digital marketing, printing services and design of all kinds.
Mashhadani expressed his appreciation to the media organizations and institutions that participated in the exhibition under the slogan "Challenge", overcoming all existing commercial and industrial difficulties, whether at the local or international levels, such as Jordan, Lebanon, Iraq and Russia.
In meetings with SANA, Eng. Ayman Al-Akhras, Director General of the Arab Advertising Agency, highlighted the importance of holding such exhibitions specialized in all fields working in advertising and media, such as printing, electronic and road media and commercial media, noting that it has been noticed recently that the number of companies and technologies required in the field of media has increased both horizontally and vertically in terms of spread. and social media.
Svetlana Miro from the Russian Cultural Center said that the center's participation in the exhibition focuses on introducing cultural publications for children and students over the age of 18 to teach the Russian language, as well as the latest books translated from Russian into Arabic.
Maher Hossam El-Din, General Manager of Abjad for Technology Solutions, said: We offer our software services in an optimal way for traders, investors and individuals so that we are a gateway to investment, indicating that the company has designed a comprehensive media guide “The Blue Guide” that includes all companies and businessmen in Syria and all the information and data required about them.
Moaz Al-Rijal from one of the printing and packaging companies pointed out that their participation in the exhibition comes in the context of strengthening their presence in the markets, especially that the exhibition includes a number of companies working in this field, which allows the exchange of experiences. The exhibition receives its visitors daily from three in the afternoon until nine in the evening and includes several activities Accompanying lectures on the importance of e-marketing, current challenges, contemporary plastic art, types of printing and its techniques, and education in Russia.
Helena El Hindi and Manar Deeb