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Tourism: France in reconquest


INFO LE FIGARO - The Alliance France Tourisme proposes several measures to strengthen the attractiveness of the destination.

Make tourism a national priority, relaunch investment, rethink training and apprenticeships to promote jobs, achieve digital transformation ... While travel is gradually resuming on the planet, the Alliance France Tourisme (Accor, Compagnie des Alpes, Galeries Lafayette, Louvre Hotels, Kering, Groupe ADP, etc.) formulates concrete proposals for relaunching the sector.

However, the world's leading tourist destination, France faces increasing competition.

Read also

Because of the pandemic, the big blackout in international tourism will last until 2023

Faced with the large capitals mobilized to win back international visitors, the desire of the Paris city hall to tackle the carbon cost of long-haul flights and the pollution of Charles-de-Gaulle and Orly airports is worrying.

The lack of a clear line for a sector representing more than 7% of GDP has never weighed so heavily.

“Already before the crisis, our country was losing market share,”

recalls Dominique Marcel, president of the Alliance and Compagnie des Alpes.

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Source: lefigaro

All business articles on 2021-10-24

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