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New virtual currency?

Shufersal SUPREME is on its way

The Shufersal Group is launching a new program for its customer club: Shufersal SUPREME, which offers about 2 million customers a personal user experience with an easy and fast connection to the PayBox digital wallet.

This is in addition to an accumulation plan for "virtual currencies", which can be realized in 150 chains and stores

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• Shufersal

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• Itzik Aberkhan

Walla!

Of money

Wednesday, 27 October 2021, 09:47 Updated: 10:14

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The Shufersal Group has launched the Shufersal SUPREME, the main purpose of which is to adapt the customer club's activities to the digital age, when the benefits will also come by means familiar to us from the worlds of fintech and advanced means of payment.

As part of the Shufersal program, SUPREME allows customers who buy NIS 500 or more each month in the Shufersal Group, in branches and on the website, to accumulate SUPREME coins - which it calls "virtual coins" and can be converted and redeemed for purchases in the Shufersal and Be Group Using the PayBox app.

Among the stores and chains where the "writers" can be realized: Castro, Renoir, Adidas, H&M, Steimatzky, Golf, Shilab, Factory 54, Mango, Kitan, Opticana, Eroca and more. In addition, the customer receives the coins he has accumulated immediately after the purchase and can use them without waiting.

According to the company's announcement, Shufersal SUPREME produces real value for its customers,By accumulating coins that allows savings of hundreds of shekels a month in household expenses.

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The Shufersal customer club is one of the largest in Israel and numbers about two million households, of which about 650,000 are Shufersal ICC credit card holders.

The new program offers, according to Shufersal, a significant improvement in terms and benefits, an easy and fast connection with the PayBox digital wallet, as well as the accumulation of the network's new "virtual currency", "writers".

The retail chain said that the currency formula shows a significant improvement in the accrual ratio for all club customers, with Shufersal credit customers enjoying a double and even triple accrual ratio when buying Shufersal brand products and paying with a PayBox wallet and credit card is given an additional benefit.

Also, in the new plan the customer accumulates coins and decides when, how much and where to exercise the coins he has accumulated and the choice is in his hands.

The coins are tracked and redeemed on all digital channels of the Shufersal Group-Shufersal app and website and on PayBox.

The company also stated that any customer can simply and quickly join the program on one of the digital channels, confirm and start accumulating coins on every purchase in the Shufersal Group in the branches and online. Join and join the SUPREME club free of charge.

In addition to the new accrual program, the SUPREME Club continues to offer a variety of advanced personal benefits: personal discount coupons on products tailored to the customer's buying habits, promotions and discounts for club members only, unique club events in branches, digital services for club customers only such as Shufersal Online app and website , Scan and Buy service and more.

Shufersal promises that the family member of the SUPREME customer club and utilizes it properly, will be able to save hundreds of shekels a month on its daily expenses in the areas of food, pharm, home and leisure in the branches of the group chains and in Shufersal Online.

In the following stages of the program, SUPREME Club customers will be able to enjoy a variety of benefits and additional actions they can perform using the virtual coins they have accumulated, such as: rewarding coins at special events, purchasing products with the help of coins, receiving off-group consumer benefits and more.

Itzik Aberhahn, CEO of the Shufersal Group (Photo: Sivan Farage)

Itzik Aberhahn, CEO of the Shufersal Group: “The launch of the innovative club program of the Shufersal Group reflects another step in strengthening the relationship with the customers and upgrading the unique value propositions for them.

"The members of the customer club will now enjoy even more accumulation of coins on every purchase in the group's chains, customized promotions and special benefits that can save them hundreds of shekels a month by combining the PayBox digital wallet."

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