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Pension reform: the study that measures the explosion of its unpopularity on the Internet


A study analyzed millions of data from Google and Twitter to take the pulse of this major reform, which ultimately comes from

Pension reform is not on the rise with the French.

And it has been almost two years since the mother of reforms called for by Emmanuel Macron but buried by the latter during his televised address on Tuesday evening no longer smells of sanctity.

In any case, this is what emerges from the Tacotax study, a specialist in tax optimization, which scrutinized French research on pension reform on Google as well as their virality on Twitter since 2017. More than 500,000 tweets , 2.6 million retweets and 4.3 million "likes" were thus analyzed by an artificial intelligence to measure "a degree of public opinion", specifies Aldric Émié, the co-founder of Tacotax.

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“We sucked up all the data and we studied their level of engagement, ie the number of times they were commented or liked,” explains Terence Mahier, the company's product manager. Then we did some kind of emotional analysis of the messages to see if they were positive or negative. “And the observation is clear: before the strikes of December 2019, few citizens were interested in this subject according to Google. And on Twitter - the only social network analyzed by Tacotax because “the only one to open its data to the public” - the tweets were mostly positive and in favor of the reform. "Only the promoters debated it while the potential detractors were not yet aware of it or were not interested in it," says Tacotax.

The keywords "strike" and "Macron" at the top of the list

“It was before the report of the High Commissioner

(Jean-Paul Delevoye)

, Terence Mahier analysis. Then, the reform, which had already been announced, received more media attention and strikes began at the end of 2020. For people, this had a direct impact on their daily lives, particularly with transport disruptions. Everyone, through the strikes at the SNCF and the RATP, got wind of the pension reform. »Result: searches on Google have exploded! And on Twitter, the names of birds have multiplied. "We can see very clearly in the analysis of the messages that the reform then becomes unpopular and that public opinion is dissatisfied," he continues. And when the government plans to forcefully pass through article 49.3 in January 2020, pension reform becomes the number one topic on Twitter the following month.It is only with the Covid-19 crisis and the postponement of the reform that research runs out of steam.

But what do the French blame for the reform?

Difficult to know in detail.

But the words most used in “negative tweets” allow us to say that the first concern of Internet users is to earn less money in retirement.

Then they worry about the starting age.

The keywords "strike" and "Macron" also make it to the top of the list.

Source: leparis

All business articles on 2021-11-10

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