It is not the Agricultural Show but almost.
Never, since its creation nine years ago, the Salon du made in France, inaugurated this Thursday at the Porte de Versailles by the Minister for Industry, Agnès Pannier-Runacher, and by that of SMEs, Alain Griset, n 'will have aroused so much interest and attracted crowds.
In all kinds.
Only 70 exhibitors and 15,000 visitors in 2012, against 815 and nearly 100,000 admissions expected this year ... Gastronomy, decoration, textiles, "made in France" - identifiable since Thursday thanks to a new logo in the shape of a stylized Phrygian cap - is trendy.
To the point that Emmanuel Macron decided, two years ago, to devote an annual exhibition to him at the Élysée.
A number of countries, including Italy and the United States, have taken to it and also “sing” the strengths and know-how of their territories.
An almost global demand, exacerbated by the pandemic and the growing concern of consumers anxious to know the origin of what they are buying.
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