Special envoy to Miramas (Bouches-du-Rhône)
We believe it!
With its cobbled streets, its circulade, its bell tower and its tiled roofs, the McArthurGlen branded village of Miramas, in the Bouches-du-Rhône, located less than an hour from Marseille, Nîmes and Avignon, has everything of a true Provencal village.
However, it is only open Monday to Saturday, from 10 a.m. to 7 p.m., and no one lives in this open-air commercial space specializing in destocking.
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Every day, several thousand people come to shop there.
“This year will be our best year since opening in 2017. Compared to 2019, our reference year, attendance is stable but the average ticket has increased.
Outside the confinement period, turnover is up 13%, ”
explains Michela Frattini, its director.
With an expense ticket of 155 euros excluding taxes per group of visitors (2.6 people on average), the brand village of Miramas does not suffer from the effects
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