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Shefa Issachar Online: Kupa Rashit and Gidi Gov in an advertisement for Bezeq

Gidi Gov continues to star as a presenter in the Bezeq campaign, this time alongside the stars of the cult series "Coupe Rashit".

The campaign will feature fiber internet in all rooms, at speeds of up to gigabytes per room.

The campaign will air on TV, radio, digital and social media

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• Gidi Gov

• First box office

• campaign

• flash

• Internet

• wireless Internet

• optic fibers

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Monday, 15 November 2021, 14:34 Updated: 16:21

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Giga in every room - new Bezeq fiber internet campaign (PR)

Bezeq will launch a new campaign starring presenter Gidi Gov, this time alongside the stars of the successful and beloved cult series of "Here 11" and "July August Productions", "Kupa Rashit", this is the first campaign of its kind that uses an extensive cast of characters from a popular series.

The new campaign starring the stars of 'Kupa Rashit': Dov Navon, Keren Moore, Noa Koller, Yaniv Suissa, Daniel Stiofin, Aviva Ngusa and Yaakov Bodo, takes them out for the first time from the author of 'Shefa Issachar', and brings them to the branch manager's house, 'Shira Steinbuch's ', Together with Bezeq's presenter, Gidi Gov.

The new campaign offers gigs in every room.

A solution that enables fast browsing of up to one gigabyte in rooms using Beefaber and Fire Fiber, as well as promoting the high-speed fiber Internet revolution in Israel.

Good to know (promoted)

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Gidi Gov and the stars of "Kupa Rashit" in a new advertisement for Bezeq (Photo: Lior Nordman)

Came only for the internet

In the campaign, the staff members of the imaginary writers' network Shefa Issachar, arrive at the house of Shira Steinbuch (Koller Youth) under the guise of friendships, but their only desire is to be connected to a fiber internet that she has in all the rooms in the house.

This is the first time that the stars of the series appear outside the familiar set of the author 'Shefa Issachar'.

Towards the end of the video, presenter Gidi Gov appears at the door of 'Shira' and announces that in every home there can be an Internet of up to "Giga in every room", and not just in Shira's house.

After all Shira's friends run out and she is left alone, realizing that in fact they only came for the internet at her house.

The campaign was written and conceived by the creators and screenwriters of the series, Nadav Frishman and Yaniv Zohar, together with the creative people of the publication Eldar Chomsky.

The essence of Israeliness in the cessation of commercials

Keren Lizerowitz, Bezeq's VP of Marketing,

explains: "As one of the most Israeli brands in every home in Israel, we wanted in this campaign to bring the essence of Israeliness to an end to advertising.

The choice of the cast of the main cast members was very clear to us, the characters in the series represent everyone and anyone can connect with them.

In addition, the connection between Gidi Gov, Bezeq's presenter and one of the pillars of Israeli culture, to the cast of the series emphasizes the intergenerational integration in this campaign as well, in accordance with Bezeq's campaigns. "

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