After the click & collection and delivery within 24 hours, Picard is stepping up the pace even further.
The frozen king is expanding its services and now offers delivery in 15 minutes watch in hand.
The brand elected favorite brand of the French in 2021 by the OC&C ranking is launching with Deliveroo an "
express
" service to deliver more than 210 items in nearly 110 cities in France.
Read alsoPicard becomes the favorite brand of the French in 2021
Lyon, Grenoble, Toulouse or even Rennes ... The inhabitants of the four corners of France can now receive their frozen foods in record time and without minimum order.
"
The distance of journeys is calculated so that the delivery time does not exceed 10 minutes
", sales the sign whose tests have shown that 80% of orders could be delivered in less than 8 minutes.
Cold chain obliges, it is therefore necessary for the sponsor to live within a radius of 2.5 km around the store.
However, classic orders remain possible for customers who do not live in the required perimeter.
National expansion and "connected consumers"
By offering express delivery of its products, including many best-sellers well known to customers, the brand intends to set itself apart from the traditional restaurants already present on Deliveroo.
After a test carried out for six months in 17 Parisian stores at a time when the movements of the French were limited by the health context, the company chose the British food delivery platform to meet the needs of the most connected consumers and take advantage of the territorial coverage of the application.
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Backed by a successful test that recorded more than 10,000 orders in a few months, this new offer supports Picard's multichannel distribution strategy, which maintains its objective of accessibility and ease of the purchasing process.
The health crisis having particularly disrupted the consumption habits of the French, Picard saw its sales climb by 15% in 2020 driven by the growth of its online service.
At the same time, the brand, whose deliveries are working very well in Paris, is nevertheless pursuing its objective of opening integrated stores and franchises throughout the territory.
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