Public Eye reveals the dark side of made in China fashion

By Olivier Wurlod (La Tribune de Genève).

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This is the mantra championed by Shein, the new heavyweight in global textiles.

Without a child or teenager at home, this name probably doesn't ring a bell.

Two years ago, before the pandemic, the notoriety of this brand of Chinese origin was far from what it currently enjoys.

Its development both in China and in the rest of the world has come to attract the attention of organizations specializing in the defense of human rights.

Following an in-depth investigation carried out on the spot, the Swiss NGO Public Eye reveals that Shein is far from shining socially.

The Shein mystery

The fact is that with unbeatable prices, a catalog renewed daily and an ultra-aggressive marketing strategy on social networks, Shein is surfing the movement of these sites at discounted prices such as Wish, AliExpress or even Joom.

These applications, champions of compulsive buying,

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