"The health crisis has had the effect of highlighting and accelerating the main challenges of the tourism sector,
acknowledges Prime Minister Jean Castex:
the rise in the quality of the tourist offer, the acceleration of the ecological and digital transition on which it depends. also, as well as the need to restore attractiveness to the tourism professions. ”
Read also
France wants to remain a champion of tourism
The government may have helped tourism professionals to the tune of 38 billion euros at the height of the health crisis, it continues to worry about the future of the sector.
This is why Jean Castex formalizes this Saturday at the Château du Clos-Lucé (Indre-et-Loire) his plan of reconquest.
Objective: to set a new course for the destination France for the next ten years.
This plan was promised by Emmanuel Macron this summer.
The president insisted on the need for structural change and
"a reinvention of the model"
.
The State is rearming itself on tourism policy.
In addition to targeting more visitors, it has set itself a quantitative objective, to become the first sustainable tourist destination by 2030
Jean-Baptiste Lemoyne, Secretary of State for Tourism
As the world's leading tourist destination, France has golden assets: the variety of its landscapes, its gastronomy,
This article is for subscribers only.
You have 70% left to discover.
To cultivate your freedom is to cultivate your curiosity.
Continue reading your article for € 1 the first month
I ENJOY IT
Already subscribed?
Log in
