Before the pandemic, the whole challenge for retailers was to win new customers, retain them and increase the average basket.
Demand was central to their concerns, and stewardship followed.
This is no longer the case today: ensuring the supply has become crucial.
If Gap fell 24% Wednesday on the stock market, it is because its financial director, Katrina O'Connell, admitted, during the presentation of the quarterly results, that the American giant had
"lost sales because of limited stocks "
.
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To the logistical tensions linked to the lack of container ships and the congestion of ports, the textile group added the problem of the closure of factories in Vietnam for more than two months due to a pandemic, a country where 30% of its articles are manufactured.
The financial consequences are massive.
Without this lack of goods, third quarter revenue would have increased by 7% compared to the same period of 2019, when they
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