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This is how you bought it right online: Golden rules for preventing identity theft and means of payment - Walla! Of money


One in five consumers who have purchased online will be harmed by a cyber attack, his personal information will be stolen. How to buy correctly and safely online?

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This is how you bought it right online: Golden rules to prevent identity theft and means of payment

Mine data shows that every year, about a month after the intense shopping spree, one in five consumers who have purchased online will be hit by a cyber attack, his personal information will be stolen, including personal identity, financial information, residential address and more.

How to buy correctly and safely online?

Explanations and tips from experts


  • Data Security

  • online shopping

  • Online shopping

  • Online shopping

  • Shopping online

  • Shopping

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Thursday, 25 November 2021, 08:51

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Gal Ringel, CEO and co-founder of Mine, the

Israeli startup that gives consumers back control over their personal information online, describes how dramatic November is when examining the online shopping market: "Every year we enjoy a month and a half of discounted shopping starting in November and of not less than 60% of Israelis are doing online shopping during this period. "

However, he said one must not forget that the holiday of consumers is also the holiday of hackers:" fractionalization processors are very fond of this time a year. "

the data of the Mine shows that each year, about a month After this intense shopping period, one in five consumers who purchased online will be harmed by a cyber attack, his personal information will be stolen, and it can also include personal identity, financial information, address etc. How to buy correctly and securely online?

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One in five consumers who purchased online will be harmed by a cyber attack and his personal information will be stolen (Photo: ShutterStock)

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What is Black Friday?

First, what is Black Friday?

"Black Friday" marks the peak period for holiday shopping in most Christian-Western countries, especially the United States.

Black Friday is characterized by an abundance of promotions and discounts, when in the past huge queues of shoppers, at the entrance to stores, have become one of the hallmarks of today.

Over the years a "leak" began: of online sales promotions, when the corona plague greatly intensified the gradual process.

When does Black Friday apply?

This day will always fall on the Friday of the fourth week of November (e.g., in 2021, it will be 26.11), after American Thanksgiving - and with the face towards Christmas.

This is because some of the holiday vacations in the United States and other countries around the Christian world will begin in the coming days.

Black Friday, an annual event of tempting one-time sales (Photo: PR)

"You will not forget the credit card after payment, so why online?"

(Photo: ShutterStock)

What you need to know about privacy and means of payment

As consumers we forget that what is cheap is not necessarily economical.

No doubt great fun to buy cheaply, but usually those cheaper and smaller sites have cyber protection and a weaker privacy policy.

"Buy, buy and enjoy, but after that make sure to ask those sites to delete your information. Max, in the next purchase you will fill in the details again, you will not leave a credit card in the restaurant after the bill has been paid, so why online?"

Ringel asks directly.

Adv. Aviad Lachmanovich, partner and head of the Banking and Means of Payment

Department at Tadmor Levy & Co., explains that legally, online shopping is defined as a purchase made on a website or dedicated applications in a fully digital process, which does not include the physical presence of the buyer at a business.

Common means of payment in these transactions are various credit cards, e-wallets and payment apps such as PayPal.

He said: "Naturally these means of payment have clear advantages, but they also embody certain risks to users, as they constitute a kind of 'gateway' to our bank account. Without getting up from the chair. "

"On the other hand, when using advanced means of payment, the customer enjoys consumer protections provided by law in Israel for situations such as consideration failure, a situation where the product is not provided to the customer or from abuse, a situation where another person uses the means without payment."

"The crackers really like the shopping month" - 1 in 5 online shoppers risks identity theft (Photo: ShutterStock)

How to avoid abusing our means of payment

So what else should we do to reduce the fear of payment transfer problems or misuse of our means of payment? Attorney Lachmanovitz recommend the number of golden rules:

be sure of the existence of adequate credit line will allow the transaction amount required.

In the case of a purchase overseas, make sure our credit card is also an international brand such as Visa, MasterCard, etc. .

check if the shopping site presents itself as secure with regard to making credit card payments. data security standard common area of credit cards called PCI DSS, and we recommend trying to acquire sites profess they conform to it.

In many cases, credit card companies operate mechanisms that aim to ensure that the use of the card and the execution of the transaction is indeed done by the cardholder, for example by sending a verification code to the customer's mobile phone. It is important to be careful not to pass this code on to another person even if he identifies himself as a bank clerk or a representative of the credit company, as there is a high chance that this is an impostor trying to misuse the card.

Make purchases by means of payment such as Pay Pal, a rechargeable debit card called PrePaid and others, which are based on accumulating an outstanding balance through which payments can only be made. In this way the rest of the money in the bank account remains protected.

Not every email or message that is predicted to be sent by our payment provider is indeed an authentic message, so care must be taken with caution.

Even after taking the precautions, it is worth checking the details of the transactions in the means of payment from time to time in order to identify exceptional transactions or those that we did not make ourselves.

If we find a transaction that we did not make, we must contact the provider of the means of payment as quickly as possible and ask him for a refund for the transaction.

How can we avoid abusing our means of payment?

(Photo: ShutterStock, gualtiero boffi)

Consumer Protection Law - How does it help us?

And what happens if you want to cancel your online purchase?

Mr. Ido Frista, partner and head of commercial transactions in Tadmor Levy & Co.

, says that in general, the Consumer Protection Act stipulates that after the remote sales transactions, right of the consumer to receive a disclosure form containing the details of the transaction and its terms, including information about the right to cancel it.

Frista explains that the time period during which you can cancel the transaction counted from the date of this document or from the date of receipt of the product, whichever is later, that is, if you do not receive information in writing - the period during which you will be entitled to cancel the deal lasts.

In the case of a business in Israel, if it refuses to cancel The transaction, the law allows the consumer to claim, in addition to the return of the money paid, punitive damages to be determined by the court, which can reach the amount of 10,000 shekels.

"According to the provisions of the law, the total price of a product must be in Israeli currency," adds Adv. Frishta.

Moreover, when a price is stated on the product in foreign currency, or a price in foreign currency alongside the price in shekels, due to the fact that this may be misleading, the consumer may assume that it is the price of the product in shekels.

And what happens if you want to cancel your online purchase?

(Photo: ShutterStock)

A consumer will be able to refuse to receive marketing inquiries over the phone

And what about phone shopping?

It seems that very soon there will be a solution to the problem of annoying phone calls that some of us receive from time to time, with the entry into force of an amendment to the Consumer Protection Act this coming May.

The amendment will allow the consumer to refuse to receive marketing inquiries through active registration to the "Do not call me" database.

A dealer who wishes to hold marketing calls will be required, before making these calls, to contact the Consumer Protection and Fair Trade Authority to check whether these numbers are in the database managed by it.

If a telephone number is in the database, the dealer will not be able to make a marketing call to that number.

Businesses that violate the provisions of the law will be subject to significant fines.

Phone sales: The amendment, which will enter into force in May, will allow consumers to refuse to receive marketing inquiries over the phone (Photo: ShutterStock)

Calculating the tax on the purchase

Another issue that many shoppers are unaware of when it comes to online shopping is the issue of the taxes that apply to the transaction. According to

Mr. Boaz Feinberg

, a partner and head of tax at Tadmor Levy & Co., when ordering products online from abroad have to take into account aspects of tax, customs and purchase tax may apply to your purchase.

Ordering a product whose price (excluding shipping cost) does not exceed $ 75 will not normally be taxed, except for certain products such as cigarettes, tobacco and all types of alcohol that will be subject to VAT and possibly customs and purchase tax.

It should be noted that although the shipping cost will be taken into account for the purpose of calculating the VAT on the transaction, so it will be calculated on the price of the product, plus the shipping. For example, if a product costs $ 70 and shipping costs $ 20, then the products will be tax free. In contrast, the products cost $ 80 and the shipping costs $ 10, so VAT will be paid on $ 90 and not just on the price of the product.

And for those who think that splitting a purchase into several shipments, each of which does not exceed the $ 75 limit, you should know that the tax authority monitors shipments, and if it notices a split, it will consolidate packages coming from the same supplier to the same recipient in a short time, so if the total price exceeds 75 Dollar will apply VAT on all products ordered in deliveries made.

As for the tax calculation starting at the time of purchase, Adv. Feinberg recommends online sites that offer a calculation of the tax that will apply to ordering products from abroad. Please note that in many cases the sites are out of date or not Additional taxes are taken into account, such as customs and purchase tax (if applicable depending on the type of product) and therefore it is always better to use an import tax calculator for products imported personally by the Tax Authority that calculates the total tax that will apply to imports and fees required.

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Source: walla

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