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Zara thinks big for its connected stores


The Inditex group has successfully integrated physical and digital. It has exceeded its pre-pandemic sales levels.

A large entrance opening onto a men's and women's area, clothes presented mainly on racks and not folded on tables, a section devoted to make-up, another to shoes, a zone for children and, finally, a Zara Home dedicated to the home: the new Zara store in the 4 Temps shopping center in La Défense impresses with its size.

It is quite simply the largest of its kind in Europe.

Opened in October, it replaces two predecessors which were installed at two locations in the Ile-de-France shopping center.

Which makes it an emblematic example of the new strategy of the Spanish fashion giant.

“We want to have large stores, where customers can find a complete offer, similar to the one online.

Digital has created a new standard of expectation in terms of the depth of the offer, ”

explains Jean-Jacques Salaün, Managing Director of the Inditex group in France.

In June 2020, the group which owns the Zara brands in particular,

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Source: lefigaro

All business articles on 2021-11-25

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