The French have never pampered their dogs, cats, rabbits or hamsters so much.
The Covid has only accentuated the trend, by strengthening the place within the families of these companions, a source of comfort.
While the market for pet products (excluding drugs and veterinary care) has been rising steadily for several years, growth accelerated in 2020, approaching 7%.
Turnover now exceeds 5 billion euros, the size of the market having multiplied by 1.5 in ten years, according to a study by the association Promojardin-Prom'animal.
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Food still represents the bulk of purchases (more than 70% of the turnover of pet shops).
Since the pandemic, the annual growth of "petfood" has gained momentum, reaching 2% in supermarkets and 2.5% online, according to Euromonitor.
Over the course of a year, the French spend on average more than
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