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Covid-19: pets, eldorado for business

2021-11-26T18:29:53.691Z

DECRYPTION - The growth of this market has accelerated since the start of the pandemic. Connected objects, insurance: innovation is limitless.



The French have never pampered their dogs, cats, rabbits or hamsters so much.

The Covid has only accentuated the trend, by strengthening the place within the families of these companions, a source of comfort.

While the market for pet products (excluding drugs and veterinary care) has been rising steadily for several years, growth accelerated in 2020, approaching 7%.

Turnover now exceeds 5 billion euros, the size of the market having multiplied by 1.5 in ten years, according to a study by the association Promojardin-Prom'animal.

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Food still represents the bulk of purchases (more than 70% of the turnover of pet shops).

Since the pandemic, the annual growth of "petfood" has gained momentum, reaching 2% in supermarkets and 2.5% online, according to Euromonitor.

Over the course of a year, the French spend on average more than

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Source: lefigaro

All business articles on 2021-11-26

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