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"Excellent businesswoman with knowledge far beyond advertising"
In the world of advertising and publicity, the death of G. Yafit is not digested. Chairman of News 2: "A good soul who cares about friends."
PR wife Daniela Ravenbach: "When she entered Steimatzky, I realized that she was a businesswoman from the beginning and above." And what will happen to the network?
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Steimatzky
Walla!
Of money
Tuesday, 30 November 2021, 10:01 Updated: 10:24
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Advertising woman c.
Yafit, who passed away today (Tuesday) at the age of 70 after a battle with cancer, has turned herself into a huge business brand.
It revolutionized the industry by changing the concept of branding and product awareness.
The "G. Yafit Communications" group united a number of companies and specialized in challenging marketing moves.
In 2014, Yafit acquired the controlling interest in the Steimatzky network, while adapting to the new wave of digital book acquisitions.
Steimatzky competes in a competitive market where there is also a crossroads of independent bookstores and stores, and Yafit is considered to have re-raised it to the lanes of profitability.
She and her son Eyal, who is married to Maya Yeshayahu, who appeared with her in commercials, have a 37.5 percent holding, and it is currently unclear who will take the reins in the chain's management.
More on Walla!
Businesswoman and Advertising c.
Yafit passed away at the age of 70
To the full article
"A businesswoman from the dawn onwards."
third.
Yafit (Photo: Reuven Castro)
More on Walla!
Businesswoman and Advertising c.
Yafit passed away at the age of 70
Chairman of the Board of News 2
Adv. Tami Raveh
Safda Lifit: "My beloved friend Yafit Greenberg - G. Yafit - passed away tonight. I so hoped together with all her friends that she will be able to overcome the cursed disease and recover. "End of day and night. There are not enough words to express the terrible pain. Yafit was so wonderful, a good soul cares for all who know her and such a loyal friend. I will miss her very, very much."
Daniela Ravenbach
, owner of the public relations firm "Daniela Ravenbach Communications": "The first steps in the world of advertising were in the 90's, and even then G. Yafit starred and was there for me. Such and such, and I have always met a present, professional woman, with great knowledge in many fields, far beyond publicity, one from whom one can always learn.
"About a year ago we met for coffee, as part of which Yafit offered to collaborate between her media group and mine. Although the idea did not materialize, this meeting strengthened everything I thought about the talented woman, who changed the world of advertising and consumption in Israel. "This is her entry into the world of retail, when she acquired the Steimatzky chain - and here I realized that she is also a businesswoman from the top down. May her memory be blessed."
Rani Rahav
also
joined the eulogizers: "G. Yafit was a pioneer in everything she did in the State of Israel and was a role model."
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