"We are not approaching this wave in the same way as the previous ones."
In the opinion of Miloud Benaouda, the boss of Barilla in France, if the Hexagon is at this stage neither confined nor under curfew, the fifth wave could increase the pressure in the factories at the time of delivering the stores.
In particular because the possible return of part of the French to telework could support food demand in supermarkets.
Of course, distributors and suppliers no longer fear the in-store rushes of the first wave.
But, while many are delivering their customers correctly again after the crazy year 2020,
"the risk of rupture is really present, because we are facing a shortage of raw materials on wheat during the last harvest"
, estimates the Italian giant pasta.
To read also
Will there be a shortage of cheese during the holidays?
A situation confirmed by the mass consumption groups (Nestlé, Unilever, etc.) gathered within Ilec, who describe a
"strong and generalized"
tension
on supplies since
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