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Carrefour launches recurring subscription delivery

2021-12-02T18:48:53.650Z

The offer aims to win the loyalty of home delivery customers, in a context of increased competition. How often do you buy back toothpaste? Dog food? Socks? Carrefour is launching a subscription-based delivery service for these everyday products (400 to date, from coffee to diapers) that we buy back at regular intervals. The customer can choose the frequency that suits him, monthly, every two months or every three months. It benefits from a 5% discount, and free delivery beyond 50 euros of purcha



How often do you buy back toothpaste?

Dog food?

Socks?

Carrefour is launching a subscription-based delivery service for these everyday products (400 to date, from coffee to diapers) that we buy back at regular intervals.

The customer can choose the frequency that suits him, monthly, every two months or every three months.

It benefits from a 5% discount, and free delivery beyond 50 euros of purchase.

Last advantage in this period of inflation: prices are fixed throughout the duration of the subscription.

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"It's a service designed for our customers to make their purchases more fluid, especially in urban areas, where home delivery is a real plus,"

explains Olivier Garcia, director of non-food e-commerce at Carrefour.

The distributor is inspired by a service offered for several years by Amazon.

But it is above all brands, such as Bic, Nespresso or Evian, which until now offered recurring deliveries.

Such subscription offers have the advantage of securing the loyalty of home delivery customers in a context of increased competition.

In large cities, players such as Cajoo, in which Carrefour is a shareholder, Gorillas or Flink deliver these everyday products in ten minutes.

This new service

"will contribute to the acceleration"

of e-commerce at Carrefour, he believes.

It targets 10 billion e-commerce turnover in 2026, against 3.3 billion euros today.

Source: lefigaro

All business articles on 2021-12-02

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