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Google Pay in Israel: What do banks and credit cards offer us?

As of this morning, the Google Pay service is operating in Israel, a good opportunity to see what the banks and credit companies are offering us to users of the new means of payment.

Tags

• Google

• google

• Digital wallet

• Mobile payments

• application

• credit cards

• national

• Isracard

• max

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Of money

Monday, 06 December 2021, 18:19 Updated: Tuesday, 07 December 2021, 09:07

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The entry of "Google Pay", the digital payments service of the technology giant, into Israel, affects not only the customers who choose to use the new means of payment, but also the banks and credit companies who want to be the first to collect the payment.

Explain: It is estimated that those who use the payment app services have more than one credit card entered into the widget. Therefore the competition between banks and credit card companies is now on the forefront: whose will be the card we will use as a primary payment option through the app.

Bank Leumi, for example, offers its customers the Google Pay service in addition to Apple Pay, which already operates in the Leumi and PEPPER customer service. The bank will provide a refund of up to NIS 50 to the first 15,000 customers who use Leumi's credit card via the Google Pay app.

The bank said: "Bank Leumi is offering its customers the Google Pay digital wallet starting this morning (Tuesday). With the official launch today, Leumi customers, as well as PEPPER customers from the Leumi Group, will be able to pay in various stores - physical and online, using the technology giant's digital wallet. Customers will be able to download the Google Pay app from the Google app store and attach Leumi's credit card. "

: "After we were the first bank in Israel to sign the agreement with Google, I am proud that today we are actually bringing our customers another service that is at the forefront of technological innovation. "By launching the Google Pay service, an advanced and innovative digital wallet is being added to the world of payments at Leumi."

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Max card: "The transition to mobile payment is gaining momentum" (Photo: PR)

The coffee is on us

The credit company Max is also improving its position with the introduction of the new service:

On the occasion of the launch of Google Pay, Max customers who pay on mobile will enjoy a variety of attractive benefits from leading brands, such as MAC, Tzomet Sefarim, Kravitz, Arcaffe and more.

According to the company's announcement: "As of today (Tuesday), customers with Max's credit card will also be able to pay on mobile via Google pay from Google. "Also pay for the Google Pay app. Payment is made in a fast and secure process - just attach your mobile phone to the terminal and make the transaction without contact and without taking out your wallet."

: "The transition to mobile payment is gaining momentum, showing a monthly increase of about 10% on average, most users, almost 60%, are young up to the age of 40. About 20% are aged 41-50 and the rest over the age of 51. I am sure Google Pay even It will further increase the use of mobile phones as a major means of payment, and expand its use to wider audiences. "

Painero added: "The move to mobile payment encourages the public to choose one central credit card that gives value back on a regular basis. We work harder to ensure that the highest added value to the consumer is obtained from using our cards, so that they choose us by default."

On the occasion of the launch of Google pay, Max customers will enjoy designated benefits for mobile payment, which include, among other things: a joining benefit of NIS 30 as a gift at Arcaffe, NIS 25 to be redeemed at Sefarim Junction for purchases over NIS 100, NIS 100 for Opticana. Over NIS 499), NIS 30 gift in Kravitz for purchases over NIS 150, 1 + 1 when purchasing a drink in the B-FRESH chain, buyers at MAC will be given a gift makeup lesson worth NIS 150 and more.

All of these will be given in addition to the unique indulgence program given to all the company's customers and of course the various value offers of Max's credit cards, such as accumulating a refund on every purchase at maxBack and SKYMAX.

The credit card company also addresses one of the fears that prevents some potential customers from using the new payment services: Payment via mobile is made by fingerprint or code identification, thus maintaining maximum protection against fraud and eliminating the need to enter the secret code in transactions over NIS 300.

It can be used in any business that has switched to a smart payment infrastructure (EMV), which enables non-contact payments.

Most businesses in Israel, retailers, restaurants, containers, etc. have already moved to a smart payment infrastructure.

In accordance with the Bank of Israel's directive, in the coming months all businesses in Israel are obliged to complete the transition.

From the advertisement for Isracard.

Benefits also for the group's MasterCard and American Express holders (Photo: PR)

Pizza on the way

The Isracard Group, the largest of the credit card companies in Israel, also reported that customers who own one of the supported Android devices, who hold the group cards of the MasterCard or American Express type, will be able to attach their cards to the Google Pay wallet from today.

Isracard and American Express customers will be able to enter their credit card information - MasterCard or American Express in a Google Pay wallet on one of their Android devices, and then be able to pay by touch (without contact) in businesses without using their physical card. Payment can be made at a variety of businesses that have switched to smart payments in the advanced EMV standard.

Payment can be made securely, using advanced identification options and enhanced security information on Google Pay, non-contact, at a variety of businesses.

The launch will be accompanied by various benefits for Isracard Group customers who will use the Google Pay wallet. For example, customers who have made cumulative purchases of over NIS 100 with MasterCard cards will receive a Domino's pizza as a gift, or more precisely: a family pizza as a gift at the Domino's Pizza network for those paying with Isracard cards in Google Pay (with a cumulative purchase of 100 or more). The coupon code for a self-collected family pizza will be stated).

Amex holders also expect benefits on the occasion of the launch: During the launch period, in every wallet transaction with Google Pay, a 10% refund will be given to all businesses that support the service up to NIS 100. ).

MasterCard holders will also enjoy launch benefits, this time in the McDonalds chain: buy a meal at Mac Touch with a MasterCard card on Google Pay and receive a meal as a gift (one meal per purchase with a maximum value of NIS 45 and subject to regulations. Validity of the benefit: until the end of 2021 or while stocks last) .

MasterCard provides another benefit: Buy items on lying machines, pay with MasterCard on Google Pay and receive a 50% discount (the benefit is valid on all machines that carry the promotional sticker for selling soft drinks, food, snacks and dairy products. The benefit is valid until the end of February 2022 or until Out of stock).

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