At the end of September, a group of graduates from the HEC Paris school went to Albania to discover the natural charms and the economic opportunities of this small country wedged between Greece, Montenegro and Kosovo. At the maneuver during this business trip, Julien Roche spoke of the potential of his adopted country in agriculture, energy and tourism. This serial entrepreneur, who has invited all these little people to his big house near Tirana, knows the country well. He created some forty companies there in as many years.
"The majority of these companies have disappeared because my associates preferred to move to Italy or Germany to lead a more peaceful life",
slips this mischievous and warm sixty-year-old, president since 2012 of the Franco-Albanian Chamber of Commerce.
Read alsoAlbania opens up to French companies
In fact, Albania does not attract crowds.
“Two hundred French people live in the country.
Religious, some tourism professionals and the staff of the embassy ”,
specifies the entrepreneur,
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