New online record: Surprising data for "Shopping Holidays"

In November 2021, the world record for online sales, which totaled $ 275 billion, was broken.

What part of the amount are the Israelis responsible for?

Which "shopping holiday" sold more this year?

And were the discounts previous kilns?

Here are all the surprising data and interpretations

I have Seville

05/12/2021

Sunday, 05 December 2021, 11:07 Updated: Tuesday, 07 December 2021, 11:53

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Throughout the month of November we were exposed to news about the "sales holidays", from which, the Israeli, designed to support local businesses with the help of Google - through Chinese Bachelors Day, which may have been born in China, but just like the Corona caught strong all over the world ... Continued Black Friday, Sales Day The world's largest and ending in Cyber ​​Monday, which is more identified with technological products.

November is already behind us, and now it's time for the summaries: How much did they buy in the world? How much did the Israelis buy? And which of the sales events "won" the battle for the hearts of the audience?

Salesforce (a leader in CRM and cloud technology in the world and in Israel), presents a global annual report summarizing the shopping month, with an emphasis on the last week of November - from Black Friday to Cyber ​​Monday (inclusive).

The data shows that the world record for online sales in November was broken, and this year amounted to $ 275 billion, an amount that indicates an increase of 2% compared to 2020.

Although the discount percentages were lower, the shopping baskets were larger.

Of this amount, Israelis made 435,000 transactions on Black Friday at overseas shopping sites, which translates to NIS 74 million, with the average transaction value being NIS 170.

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The world record for online sales was broken and this year, amounted to $ 275 billion, an increase of 2% from 2020 (Photo: ShutterStock)

Get ahead of the shopping

Another surprising figure this year indicates a significant growth in online shopping at the beginning of the month, even before the peak of discounts offered by Black Friday and Cyber ​​Monday.

This increase proves that consumers did not shy away from higher prices and that even the low discounts were enough for them: in the first three weeks of November, a 5% increase in online purchases was measured compared to last year.

Precisely at the height of the shopping days, which usually takes place in the days between Black Friday and Cyber ​​Monday (November 26-29), there was a more moderate growth in the volume of online purchases.

The reason for this phenomenon may be the fear of liquidation, as the end of the month approaches and perhaps the salary structure in Israel is paid at the beginning of the month (which contributes to the feeling of abundance and well-being at the beginning of the month compared to the end), unlike many Western countries.

This year's discounts were lower than in previous years, and yet the shopping basket was larger (Photo: ShutterStock)

Shopping Holiday Inflation

This year, in November 2021, consumers won the least discounts, it was harder to find particularly good "deals" and yet, the biggest World Shopping Day during the above week was Black Friday itself with a global increase of 2% compared to last year.

During the days between Black Friday Cyber Andy, the average price for sale (average selling price) increased by 5% (around the world) compared to last year, and the average discount during the week was 24% (down 8%).

distress in the supply chain, leaving buyers fewer options buying. ongoing issues The supply chain meant that the digital shelves were not full of kilns in the past.

Global supply chain distress (Photo: ShutterStock)

Use less coupons

The report presented by Salesforce also referred to the use of discount coupons on major shopping days, according to which on Black Friday, 65% of orders placed were using discount coupons, a decrease of 4% compared to 2020, and on Cyber ​​Monday the percentage of orders using discount coupons was 70%, a percentage decrease One from 2020.

: "In the last two years we have seen an accelerated increase in online shopping. During this time many retailers began to develop digital strategies to attract consumers to their sites, strategies that included engagement campaigns, customized user experience and even custom programming. "Exclusive coupons and discounts, when we saw their peak during the shopping month, especially in the last week of November."

Ronit Kfir, Commerce Manager at Salesforce Israel (Photo: Public Relations)

The suitcases

Salesforce's report shows that in some categories there was a significant price increase that occurred this year, the most prominent of which are: the bag and luggage category with a 23% increase in prices, the luxury clothing category with a 15% increase in prices and the home items category including furniture with a 9% increase in prices compared to last year .

At the same time, along with the rise in prices, according to the report this year, although the discount percentages were lower, the shopping baskets were larger.

On Black Friday this year, the average shopping basket was $ 96, compared to $ 90 last year and the average discount percentage was 25% in 2021 compared to 26% off last year.

On Cyber ​​Monday the average shopping basket was $ 92, compared to $ 86 in 2020, with the discount percentage standing at 27% compared to 29% accordingly.

Surprising data from the local sales day Shopping IL (Photo: PR)

Local suppliers gave 'Fight'

And what happened here in Israel at that time? How did we Israelis buy during the shopping month?

It turns out that this year, Israelis made 435 thousand transactions on Black Friday at shopping sites originating abroad, compared to 410 thousand transactions last year, an increase of 6%. This

figure, which indicated a decrease in the total amount of purchases, was also reflected in the average transaction value, which stood at NIS 170 this year, compared with NIS 188 last year. Against the shekel.

"There is no doubt that the last two years have educated the Israeli consumer to switch to digital shopping and that the experience provided by the manufacturers has left them in the online arena. This year, too, we saw that Israelis know and love to buy, and this year, compared to last year, Israelis bought more than local suppliers in Israel, who know how to 'give a fight'. Tech-Nation is also a leader in online shopping ",Noted Kfir.

Cyber ​​Monday attracted fewer buyers than Black Friday, but most of the sales were made by Israelis at Shopping IL (Photo: ShutterStock)

The Israeli shopping holiday has dominated the world

During the "shopping month", TWIK, a company that deals with personalization and optimization solutions, also segmented the data on consumption habits in the fields of cosmetics and food at leading companies according to the three dates (Shopping AI, Cyber ​​Monday and Black Friday).

This segmentation also presents a surprising trend, according to which, IL shopping promotions have outperformed global Black Friday promotions. In other words: the Israeli shopping holiday won the shopping holidays in the world, selling about 50% more in the cosmetics category and managed to generate 50% more traffic in the food category.

: "Contrary to popular belief, we see that most users in the fields of cosmetics and food chose to purchase IL Shopping on the Israeli shopping holiday and not necessarily on the global Black Friday, which clearly indicates that the Israeli consumer, who tends to adopt international trends, prefers At the end of the day, the events that are customized for him. "

Thus, in the field of cosmetics, for example, in Shopping IL there were 7,713 users during the day, which generated revenues of about NIS 98,633, whereas in "Black Friday" there were in the same field, only 1,265 users and revenues from them were NIS 63,790 in total.

As expected, at the bottom The table is "Cyber ​​Monday" with revenues of only NIS 25,872.

Also in the food sector, it seems that traffic in Shopping IL led the table with 9,884 users during the day, compared to "Black Friday" which registered 6,488 users and Cyber ​​Monday with only 4,547 users.

The sharpest increase (20.87%) compared to November last year, recorded in stores (Photo: ShutterStock)

A new record also in the daily expenditure of Israelis

Remain within the borders of Israel and consider the costs of the Israelis only during the month of shopping: According to the company ABS (Automated Banking Services), shopping holidays of November led to a new record daily spending amount of Israeli credit cards.

Spending daily credit card in November stood at the amount of 1.205 billion, comes to an increase of 6.1% compared to the daily expenditure in October, an increase of $ 70 million compared to the previous month and an increase of $ 170 million (16.3%) compared to November last year.

the previous record daily spending amount Credit cards had a daily volume of NIS 1.191 billion in August, during which transactions were recorded in ISA systems.

ABS data shows that in November, spending increases were recorded in business transactions and transactions online. Steepest increase in expenses applies to expenses of physical transactions, with the presentation taking place in the business card itself, and this month surged by 20.87% compared to November last year.

Transactions without showing the card ( Online) increased in November by 13.34% compared to last year. In November, online transactions totaled NIS 21.297 billion compared to NIS 18.791 billion in November 2020. The volume of daily purchases online increased by 9.1% compared to October.

: "November is known as a month in which the Israeli public takes advantage of the days of promotions and makes many credit card transactions. This month we saw a decrease in cash withdrawals, along with a high increase in credit card expenses and especially in transactions made at the businesses themselves. From a technological and business point of view, Shaba "prepared in advance and dealt with great success with the shopping loads on the days of the various promotions."

How can one explain the fact that all over the world there has been an increase in online shopping, while in Israel the "good old" stores have won over the virtual sites?

There are several reasons for this, but one possible reason is the fact that in Israel the shopping month was conducted mostly in an atmosphere free of Corona restrictions (the Omicron panic started only the last weekend of the month - and it did not lead to closure), while worldwide, especially in Central European countries. Physical movement of shoppers in stores and shopping centers.

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