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The crisis has given rise to a new generation of entrepreneurs


Business creators who have settled since the outbreak of the pandemic are more committed to societal and environmental issues.

Opportunities arise from every crisis.

For many aspiring business creators, the Covid-19 pandemic was an opportunity to take the plunge.

After falling in spring 2020, nearly 850,000 companies were created in France in 2020, (+ 4% compared to 2019), according to the latest figures from INSEE.

A number that should even be exceeded this year.

Read also Covid-19: the networks to help the creation of a business are not idle

According to a survey of 1,565 people, supported by Initiative France, the associative network for financing and helping entrepreneurship, the main objective of these new entrepreneurs is to secure their own jobs. But the desire to take on new challenges (20%), and the desire to create a meaningful activity (15%) are their other two major motivations. Three quarters of respondents have the other particularity of being first-time creators, driven by the desire to become independent (47%). "

While we expected that the period would cause a withdrawal into oneself, postpone entrepreneurial projects, the will to undertake was stronger than the crisis

», Notes Guillaume Pepy, President of Initiative France.

Unemployed people, who have had no choice but to settle down to have a professional activity is minimal (1%).


We are therefore far from the idea that the creation of a business is a solution when all other remedies have been tried,

" said Guillaume Pepy.


In addition, 45% of these business leaders plan to recruit within the next twelve months. For those under 30, job creation on their territory is even a constitutive element of their entrepreneurial journey. Those who have embarked on the education, health, social action, business services and construction sectors plan in particular to recruit. Because for 30% of the new leaders who settled in 2020 and 2021, business creation rhyme with a change of activity sector and professional retraining. They are mainly oriented towards the professions of hoteliers, cafetiers, restaurateurs (40%), as well as those of health education and social action (40%).

Read alsoHow the Covid-19 crisis has reshuffled the cards for business creation

These new leaders are also very committed to the environment.

They are thus 71% to have considered the ecological impact of their company when structuring their project, and for 68% of them, They target a local and local clientele.

They have both

a societal and environmental awareness

", Points out the president of Initiative France.

This does not prevent them from measuring the challenges of digital.

While only a third of them valued their digital strategy in 2020, they are three quarters this year.

This new generation of entrepreneurs also considers themselves well prepared to run a business (93%), but 45% of young people under the age of thirty find their situation more complex than they had imagined and more than half of these (53%) would have liked to be better supported after the launch of their activity.

The settlement of administrative formalities comes first in the difficulties encountered in setting up a business, before obtaining financing (29%), and the choice of status and regime (25%).

Source: lefigaro

All business articles on 2021-12-07

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