Max Brenner has opened a chocolate boutique in Times Square

Big Apple Flavored Chocolate: Israeli Max Brenner has opened a boutique store in Times Square in the heart of Manhattan.

The reported investment of more than NIS 1 million and the goal: to capture the holiday season in the US as one that will leverage the launch

I have Seville

12/12/2021

Sunday, 12 December 2021, 15:15 Updated: 15:56

• Share on Facebook

• Share on WhatsApp

• Share on Twitter

• Share on Email

• Share on general

• Comments

  Comments

It is doubtful if there is a place in the world that is more identified with New Year's celebrations like Times Square in New York. The sight of the crowds crowding the square (last year the celebration took place without a crowd, due to the corona restrictions) and waiting for a ball to fall along with the confetti rain to kiss, has already starred in quite a few movies and series.

This year, an Israeli representative in the form of a chocolate boutique from the Max Brenner chain will also be present at this event. The new store of the Israeli chocolate chain will cover an area of ​​about 60 square meters, was established at 48 corner of 7th Avenue at TIMES SQUARE and joins two of the chain's chocolate bar branches in UNION SQUARE New York and Philadelphia, which were established in 2006.

Concept The store at TIMES SQUARE is a boutique chocolate store of Max Brenner's special chocolate products alongside the designed gift packages, in a style similar to the two new chocolate stores that opened this year in Israel, in Kryon Kiryat Bialik and the Grand Canyon in Beer Sheva.

50% of the Max Brenner chain is owned by the co-CEO Dudu Vaknin and 50% is owned by the co-CEO Yaniv Stanger

The future is already here

A smart test reveals a risk of stroke - now in a special operation

Served on behalf of Shahal

Max Brenner Boutique in Times Square, 7th Avenue in Manhattan (Photo: PR)

Empowering the chocolate experience

According to Yossi Koba, Max Brenner's Marketing Director

: "The opening of the flagship store at TIMES SQUARE Manhattan, one of the most central and touristy locations in the world, is part of a strategic move of brand expansion across the United States.

As part of the chain's activity strategy, the international market is a major growth engine for the launch of additional boutique chocolate stores along with the continued expansion of stores in Israel. "

The new store was designed in accordance with the unique concept of new chocolate stores in Israel "- A variety of Max Brenner designed gift packages combined with the chain's special chocolate products.

Max Brenner's New Chocolate Boutique in New York, Times Square (Photo: PR)

Chocolate on floating shelves

The new store has been designed in a modern and luxurious way, with "floating" metal shelves, a combination of brass and a mosaic floor.

The praline table located in the heart of the store and simulates a diamond table made of marble and glass drawers.

The design of the shop is entrusted to Yaron Tal's studio.

The store sells the chain's special and beloved chocolate products such as pralines, truffles, draja products, chocolate bars, spreads, raw chocolate, chocolate drink, special utensils and more, along with the designer packaging collections that have long become a fashion icon.

Max Brenner is an international Israeli chain of chocolate production that was established in 1996 and has developed in recent years into more than 30 branches around the world.

The chain has 6 chocolate bar and dessert stores and 2 boutique chocolate stores in the country.

It also has 3 branches in the US: 2 in New York, 1 in Philadelphia and many branches in Australia.

• Of money

• All articles

Tags

• chocolate

• New York

• Manhattan

• Times Square

• Max Brener